Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Embark Partner Carriers Reserve 14,000 Autonomous Trucks

Embark Trucks opened reservations to its Partner Development Program carriers ahead of its 2024 commercial launch, securing 14,200 reservations for Embark-equipped autonomous trucks.

October 15, 2021
Embark Partner Carriers Reserve 14,000 Autonomous Trucks

Embark Trucks opened reservations to its Partner Development Program carriers ahead of its 2024 commercial launch, securing 14,200 reservations for Embark-equipped autonomous trucks. 

Photo: Embark

3 min to read


Embark Trucks announced that carriers participating in the company’s Partner Development Program have placed a combined 14,200 reservations for Embark-equipped autonomous trucks.

These non-binding reservations cover reservations over a five-year period, securing priority access to Embark-equipped trucks commencing upon the expected 2024 commercial launch of the Embark Driver software through the end of 2028.

Ad Loading...

The interest from Embark’s fleet partners is the initial result of extensive strategic planning, operational evaluation, and autonomous commercial hauling, which Embark believes demonstrates a commitment from both Embark and its partners to deploy commercial autonomous trucks in the U.S. Sunbelt beginning in 2024, Embark officials said in a press release.

The 14,200 trucks reserved by PDP members, if purchased, represent a projected 10 billion billable Embark Driver miles over the trucks’ lifetimes.  In 2024, Embark and its carrier partners plan to begin rapidly deploying the confirmed trucks on high-priority lanes across the country over time. These reservations, and the associated licensed miles, demonstrate that Embark’s commercial preparation activities today should establish a base that enables Embark to meet its early year revenue targets, Embark officials said.

Each set of reservations was sized based on the needs of individual PDP partners, using a network assessment to evaluate autonomous trucking needs. Embark and its partners analyzed billions of miles across millions of loads at the lane level to determine the incremental benefits that autonomous trucks can deliver across cost savings, speed, sustainability, and safety. By considering factors such as region of operation, lane length, frequency, and more, Embark and its partners were able to prioritize lanes that deliver an outsize benefit from conversion to automation and secure capacity for the Embark-equipped trucks necessary to fulfill this demand.

Ad Loading...

“There is a strong case for early deployment of Embark’s technology in key segments of our network, where it can be used as a tool to provide critical safety enhancements for our drivers and ultimately work towards the goal of improving the driving job,” said Dave Jackson, CEO of Knight-Swift and member of Embark’s advisory board. “Our management team has worked closely with Embark to weigh the unique benefits in speed, cost, and sustainability against the operational and technical hurdles of deployment at a lane-level, enabling Knight-Swift to accurately prioritize the network segments where this technology could deliver the most value and place reservations against this plan."

OEM Integration

Embark has also advanced its platform-agnostic Embark Universal Interface, a set of standardized self-driving components and flexible interfaces that enable integration of the Embark Driver with different OEM platforms.

The PDP fleets placing reservations currently purchase trucks from all four of the major OEMs, including Freightliner, International, Peterbilt, and Volvo. With Embark’s EUI approach, they will continue to be able to use trucks from any of these OEMs within their autonomous fleet, ensuring greater flexibility and control over their operations.

Earlier this year, Embark announced collaborations with Nvidia, Cummins, and ZF to enhance integration of the EUI and improve safety, fuel efficiency, and performance of the self-driving system.

Embark will continue to work closely with existing carrier partners and evaluate new carriers for potential inclusion in the Partner Development Program, seeking to ensure a seamless transition to commercial deployment in 2024, company officials said.

Ad Loading...

This reservation commitment comes ahead of Embark’s planned merger with Northern Genesis 2 . Upon closing of the proposed business combination, Embark will become a publicly traded company.

More Equipment

2026 Mack Granite interior.
Equipmentby News/Media ReleaseJune 11, 2026

New Mack Granite Cab Puts Driver Comfort Front and Center

Mack’s next-generation vocational truck features a roomier cab, premium seating, advanced steering technology, and a driver-focused interior designed with direct input from professional operators.

Read More →
Mack Trucks Pioneer Nascar Salutes truck.
Equipmentby News/Media ReleaseJune 11, 2026

Mack Unveils Fan-Selected Patriotic NASCAR Pioneer Wraps

Racing fans picked the patriotic design now featured on three Mack Pioneer trucks hauling NASCAR equipment across the country during the 2026 season.

Read More →
Michelin X Line Grip D tires.
Equipmentby News/Media ReleaseJune 9, 2026

Michelin Expands X Line Grip D Tire Line

Michelin is expanding its X Line Grip D drive tire lineup with a new pre-mold retread and additional sizes, building on what the company says is strong fleet adoption of the tire's traction, mileage, and fuel-efficiency benefits.

Read More →
Ad Loading...
Illustration of SCR/DEF system on heavy-duty truck
Equipmentby News/Media ReleaseJune 4, 2026

Engine Technology Forum Launches SCR, DEF Resource Center Amid Emissions Debate

The Engine Technology Forum’s new online hub aims to provide fleets, policymakers, and equipment owners with fact-based information about selective catalytic reduction technology, diesel exhaust fluid and emissions compliance.

Read More →
Artist rendering of dealership with trucks and trailers parked outside
Equipmentby News/Media ReleaseJune 2, 2026

Prime Inc. to Open $7.9M Flagship Used-Truck Dealership

A new driver-focused facility to sell Prime Inc's used trucks and trailers will be the first purpose-built location in the company's history.

Read More →
Red Kenworth truck pulling Paper Transport trailer
Fuel Smartsby Deborah LockridgeJune 2, 2026

Lessons Learned About Alternative Fuels: Start Small, Stay Flexible

Practical advice on adopting alternative fuels and ZEVs from HDT's 2026 Top Green Fleets, from renewable diesel and natural gas to electric trucks.

Read More →
Ad Loading...
Kenworth T680.
Equipmentby News/Media ReleaseMay 27, 2026

Kenworth Names Peter Ahrens General Manager

Leadership changes at Kenworth take effect July 1 as the OEM promotes two longtime Paccar executives to key management roles.

Read More →
White Hino Le electric tractor on show floor
Equipmentby News/Media ReleaseMay 26, 2026

Hino Adds Electric Class 6/7 Truck

Hino says the Le Series is an important step in the company's efforts to reduce environmental impact and support its customers’ sustainability goals.

Read More →
Big standing "ACTExpo" sign in convention center lobby
Equipmentby Deborah LockridgeMay 26, 2026

ACT Expo 2026: Highlights in Photos

The 2026 Advanced Clean Transportation Expo featured a broad range of commercial vehicle technologies, from EVs to autonomous trucks to the latest diesel and alternative-fuel engines.

Read More →
Ad Loading...
Red Hendrickson e-axle at ACT Expo booth
Equipmentby News/Media ReleaseMay 22, 2026

Hendrickson Debuts Electraax E-Axle for Medium-Duty Trucks

Developed with Driventic, Hendrickson's new integrated e-axle is designed to improve efficiency, reduce weight, and extend range in Class 6-7 EV applications.

Read More →