Tire retreading company Pre-Q Galgo Corp. announced Ron Elliott as its new marketing manager as the company pushes to grow its presence in the U.S. and Canada.

Elliott previously was marketing manager for Marangoni Tread North America and has more than 25 years of sales and marketing experience spanning several diverse industries.

“The decision to hire Ron was a strategic and deliberate move to become more aggressive in the United States and Canada,” said Pre-Q Galgo Vice President Eduardo Nava. “Ron has a sincere desire to make our industry better that is only shadowed by his high degree of professionalism, energy, and integrity.”

Elliott will be responsible for leading the marketing direction of the long-term growth strategy for the Pre-Q Galgo brand throughout the United States and Canada, the company said in a statement. Elliott will also be responsible for driving new business development and special projects that are aligned with the company’s strategic, and aggressive, growth plans.