Driving a truck can be a lonely, stressful job. But no driver has to be completely isolated in the age of social media. Facebook, in particular, can be a powerful tool in making drivers feel like they’re part of a team and connected to family and friends even on the road.
Many executives fear social media because of the damage an irate poster can inflict. But if handled properly, even bad posts can be a good thing for your fleet. (Part of a three-part series on how fleets can use Facebook to recruit and retain drivers.)
Smart fleets are using Facebook to expand their talent pool for new drivers and keep the ones they have. First in a three-part series with tips on how to use Facebook to recruit and retain drivers, as well as dealing with the negative aspects that come along with a vibrant social media presence.
We live in an age of technological wonder. And it all started with America’s mission to put men on the Moon. Blog commentary by Senior Editor Jack Roberts.
Mack Trucks has announced the #Mackonomics social media campaign which will feature two customers operating Mack Anthem models who will track their fuel savings efforts and share their experiences online.
A Tesla Semi on a test drive through California's mountainous Donner Pass was pulled in for a safety inspection last Friday, prompting a mini-meltdown on the site's Facebook page.
Renren, which operates a social networking service and internet finance business in China, has entered into an agreement to buy the trucking industry social platform Trucker Path.
If your company makes infant car seats, you'd be insane to ship those products in any truck today that isn't equipped with the latest and greatest vehicle safety systems available. Jack Roberts talks about the public-image implications of the relationship between shippers and fleets in his Truck Tech blog.
Saying it will "change antiquated perceptions of what trucks should look like," Volvo Trucks North America will launch its new VNR Regional Haul truck at the ExpoCam show in Montreal later this month, with new streamlined experior styling and features such as a steering wheel that tilts like a car’s.
Michelin North America will mark the holiday season with a #KeepThanksMoving conversation in social and digital media that will celebrate these millions of unsung and often unseen heroes and encourage people everywhere to share their own appreciation via Twitter or Facebook.
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