“Tell me more, tell me sooner, and fix my truck faster.” That’s what customers want, according to Stefan Kurschner, Daimler Trucks North America's senior vice president, aftermarket, talking to reporters at a DTNA press event in Yountville, Calif.
Manufacturer Brand Or Value Brand: What Are Fleets Using?
The more complex, expensive and harder to replace the component is, the more likely fleets are to purchase the manufacturer’s brand, according to a recent study by MacKay & Co.