Alliance Truck Parts, the all-makes truck parts brand of Daimler Trucks North America, aims to exert the kind of market dominance that Freightliner does in truck sales. HDT Editor in Chief Deborah Lockridge has this video report on how they plan to get there.
“Tell me more, tell me sooner, and fix my truck faster.” That’s what customers want, according to Stefan Kurschner, Daimler Trucks North America's senior vice president, aftermarket, talking to reporters at a DTNA press event in Yountville, Calif.
Alliance Truck Parts has expanded its exhaust product line to include torsional and standard bellows designed for the heavy-duty market.
MATS, LOUISVILLE -- Products are rated for 20,000-pound axles, claim superior performance at good prices, and are available now.
The more complex, expensive and harder to replace the component is, the more likely fleets are to purchase the manufacturer’s brand, according to a recent study by MacKay & Co.
Daimler Trucks North America is taking steps to meet a goal of "undisputed leadership" in the aftermarket parts and service business, including revamping inventory and parts delivery and using technology to speed diagnosis and repairs.
Alliance Truck Parts is running an online contest to highlight its range of customizable bumper options, which include chrome, painted steel and stainless steel options.
Alliance Truck Parts added Nitrite-free Organic Additive Technology and Nitrited Organic Additive Technology extended life coolant/antifreeze products to its coolant line.