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A Yokohama BluEarth 718L truck tire displayed against a blue background with a red “NEW” banner in the corner and the Yokohama logo in the bottom right.
Newsby News/Media ReleaseJuly 3, 2025

Yokohama Tire Debuts BluEarth Premium Drive Tire

Yokohama debuts BluEarth 718L, a Smartway-verified tire designed to reduce rolling resistance and extend tire life.

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Articlesby Jim ParkJune 6, 2023

How Retreads Can Help Reduce a Truck Fleet’s Carbon Footprint

Fuel-efficient retreads lower tire costs while lessening the fleet’s carbon footprint — and your fuel spend.

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PodcastsOctober 26, 2021

Is There a Better Way to Measure Fuel Economy?

Are you frustrated by inaccurate performance claims by fuel saving device manufacturers? Our guest on this episode of HDT Talks Trucking, Daryl Bear of Mesilla Valley Transportation Solutions, says better testing can provide more reliable data to help fleets with their buying decisions.

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Newsby StaffDecember 8, 2020

Goodyear to Introduce Fuel Max LHD 2 Long-Haul Tire

Goodyear’s latest long-haul drive tire is designed with a fuel-focused tread compound combination that offers low rolling resistance.

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ProductsFebruary 12, 2020

M713 Ecopia Drive Tire Saves Fuel and Extends Tread Life

Bridgestone said its new fuel-efficient Ecopia drive tire maximizes tread life and lowers costs for commercial trucking fleets.

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Newsby Deborah LockridgeJuly 9, 2019

EPA Adds SmartWay Day Cab Program, Revises Retread Tire Specs

The Environmental Protection Agency is making some changes to its SmartWay program that offers information on verified fuel-efficient technologies. Day cabs are now eligible for the SmartWay designation, and research into fuel-efficient retreads will result in changes to how those products are classified.

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ProductsJuly 24, 2018

Goodyear’s New Wide-Base Tires for Long-Haul Fleets

Goodyear is offering two new wide-base tires for long-haul fleets – the Fuel Max SSD drive and Goodyear Fuel Max SST trailer tires – to help cut fuel costs and reduce downtime.

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Newsby Jack RobertsJanuary 18, 2018

How 3 SmartWay Excellence Honorees Cut Their Carbon Footprint

Three recipients of SmartWay's 2017 Excellence Award detail their best practices for increasing fuel efficiency and reducing carbon footprints, from intermodal to alternative fuels.

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ProductsMay 5, 2017

Sumitomo ST948 SE Drive Tire

Sumitomo offers a new premium long-haul closed-shoulder drive tire

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Articlesby Jim ParkAugust 24, 2015

SmartWay List Swells with Cheap Chinese Tires

A massive influx of Chinese tires, some costing $100 or less, has flooded the U.S. EPA's list of SmartWay verified tire in the past year. What does this mean for tire retailers and retreaders, fleets and even the enforcement community?

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