Yokohama Tire Corp. announced a price increase of up to 4% on all of its commercial and off-the-road tires sold in the U.S., effective Sept. 1.
by Staff
July 31, 2017
Photo: Yokohama Tire
1 min to read
Photo: Yokohama Tire
Yokohama Tire Corp. announced a price increase of up to 4% on all of its commercial and off-the-road tires sold in the U.S., effective Sept. 1.
The company already increased tire prices in April by up to 7% due to increases in the cost of raw materials and freight expenses, according to the company.
Ad Loading...
“We reluctantly took a first-step price increase in early 2017 in response to the escalation in operating and material costs that peaked in late 2016,” said Jeff Barna, Yokohama Tire COO. “That modest increase left us under-recovered, hence requiring us to take further action.”
Yokohama Tire Corp. is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., a global manufacturing and sales company of tires.
The companies also said they plan to coordinate deployment planning across priority freight corridors and define routes and operational design domains for U.S. commercial service while laying the groundwork for expansion into key European markets.
Previous Star Nation events have included driver challenges, exclusive access to Daimler Truck North America facilities and hands-on experiences with the latest Western Star X-Series lineup.
Safety, uptime, and insurance costs directly impact profitability. This eBook looks at how fleet software is evolving to deliver real ROI through proactive maintenance, AI-powered video telematics, and real-time driver coaching. Learn how fleets are reducing crashes, defending claims, and using integrated data to make smarter operational decisions.
Fleet software is getting more sophisticated and effective than ever, tying big data models together to transform maintenance, safety, and the value of your existing tech stack. Fleet technology upgrades are undoubtedly an investment, but updated technology can offer a much higher return. Read how upgrading your fleet technology can increase the return on your investment.
Freightliner’s fifth-generation Cascadia earned a 2025 Red Dot Design Award for its aerodynamic design and functional updates developed through close collaboration between designers and engineers.