Equipment

Yokohama Increases All Tire Prices

February 01, 2017

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The Yokohama 104ZR urban/regional all-position/steer tire (photo courtesy of Yokohama Tires). 
The Yokohama 104ZR urban/regional all-position/steer tire (photo courtesy of Yokohama Tires).

Yokohama Tire Corporation announced that it will increase prices by up to 7% on all of its tires sold in the U.S., including commercial, off-the-road (OTR), and consumer. The increase will go into effect April 1.

“This pricing action is necessitated by the high cost of raw materials and freight expenses that have impacted us in 2016 and will continue to be a factor in the business,” said Rick Phillips, Yokohama Tire vice president of sales. “As always, Yokohama will continue to bring the best product to market at competitive prices.”

Phillips added that some in-line adjustments across commercial, OTR, and consumer lines will be determined within the month.

For more information on Yokohama’s product line, visit www.yokohamatire.com.

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