Bridgestone/Firestone North American Tire and the Tire Retread Information Bureau (TRIB) are encouraging truckers to regularly monitor air pressure
by offering "Open Road Café" listeners a free, heavy-duty dual head tire gauge.
To receive a free tire gauge, listeners simply call the radio program's toll-free number.
"Open Road Café" is a weekly radio program aimed at over-the-road drivers. Harvey Brodsky, managing director of TRIB, joins host Mark Willis weekly on the radio program to discuss tire maintenance, the benefits of properly maintained tires and answer questions on retreading and the tire repair industry.
"The response to the free tire gauges has been overwhelming," said Brodsky. "Teaming with Bridgestone/Firestone is perfect because we share the same goal: We want to encourage drivers to regularly monitor tire inflation. One of the most important things truckers can do to make their tires run better and last longer is check tire inflation -- and do it often."
TRIB is a nonprofit, industry supported association dedicated to the recycling of tires through tire retreading and repairing. The "Open Road Café" can be heard every Wednesday at 10:30 a.m. EST and 7:30 a.m. PST on Sirius Satellite Radio, Channel 131.
Nashville-based Bridgestone/Firestone North American Tire develops, manufactures and markets Bridgestone, Firestone, Dayton and associate and private brand tires. All Bridgestone brand truck and bus radials are engineered and built to be retreaded again and again.