Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Truck Technology Takes the Stage at the Consumer Electronics Show

For the first time, truck manufacturers are showing off their latest technological advancements at one of the most influential technology shows on the planet in Las Vegas this week.

January 10, 2018
Truck Technology Takes the Stage at the Consumer Electronics Show

Paccar's Innovation Booth at CES. Photo: Peterbilt

3 min to read


Paccar's Innovation Booth at CES. Photo: Peterbilt

If you need any more evidence that technology is moving into commercial vehicles at astonishing speed, look no further than the CES consumer electronics show this week in Las Vegas.

Once the domain of geeks and gamers, CES has evolved to become one of the most important venues for showcasing new and emerging technology, attracting over 20,000 attendees annually.

Ad Loading...

Increasingly, automotive companies have been using the show to reveal high-tech upcoming features and concepts. But now, commercial vehicles are getting their due.

The biggest splash so far is arguably Toyota’s new e-Palette concept vehicle, which the company describes as a sort of highly adaptable, multi-use urban car, van or truck, depending on the owner’s preference.

Toyota is developing the e-Palette in partnership with Amazon, Uber and Pizza Hut, which says a lot about the vehicle’s potential uses. The design shown at CES has no windshield or set passenger seating arrangement. But, Toyota says, the vehicle can be configured for multiple applications, including delivery or passenger-van, a parcel delivery truck, a mobile office or even a hotel room.

Ad Loading...

Called e-Palette, the concept vehicle is larger than the self-driving taxis being tested by Alphabet spin-off Waymo but smaller than the driverless semi-trucks that Uber is working on – a multipurpose urban runabout.

A further hint as to what the future of transportation and trucking is going to look like was revealed in comments made by Toyota President Akio Toyoda, who told reporters at CES, “My aim is to change Toyota from an automobile company to a mobility company. Our competitors are no longer those just making cars. Companies like Google, Apple and Facebook are what I think about at night.”

TuSimple, a startup company developing autonomous trucking technology, is showcasing its Level 4 autonomous truck at CES. The China-based company says this is the debut in the United States of its latest L4 trucks, which are slated to hit the roads for testing in Arizona this year. TuSimple is also discussing its new collaboration with Nvidia. This year, TuSimple will scale its efforts to commercialize self-driving trucks in the United States by deploying additional Peterbilts. 

Paccar is also using CES to show off some of its cutting-edge technology. Peterbilt is showcasing its own Level 4 autonomous Model 579 tractor, which was developed in partnership with Waymo.

Paccar is using the Consumer Electronics Show in Las Vegas to show off new technology, including Peterbilt's Level 4 autonomous Model 579 tractor. Photo: Peterbilt

Peterbilt’s sister company, Kenworth, is also using CES to show off its hydrogen-fuel-cell-powered T680 day cab tractor, which uses compressed hydrogen gas and air to produce electricity that is then used to drive the vehicle. The fuel cell emits only water vapor emitted at the tailpipe. This electricity can power the dual-rotor electric motor to move the truck, or it can recharge the lithium-ion batteries for use later. The hybrid drive system manages the power from the fuel cell to and from the batteries, as well as the traction motors and other components, such as the electrified power steering and brake air compressor.

Ad Loading...

Kenworth says the truck will initially have a range of 150 miles and is designed for short haul and port operations. The truck's electric motor can output 565 horsepower and is capable of carrying Class 8 loads.

The presence of commercial vehicles at such a high-profile consumer electronics show is a clear sign that the industry is rapidly moving toward a more tech-driven future. And it will be interesting to see if additional truck OEMs choose to use the show next year to demonstrate even more advanced vehicle concepts.

More Fleet Management

TEN disaster prep.
Fleet ManagementMay 1, 2026

How Fleets Can Avoid Equipment Blind Spots in Disaster Response

When the unexpected happens, how you react to, and deal with operational blind spots is critical. Here’s how to keep you recovery on track, when nothing is normal.

Read More →
Illustration of cybersecurity images with "The Cyber Stop" text
Fleet Managementby Ben WilkensApril 30, 2026

AI Security Risks for Trucking Fleets: What to Know About Deepfakes and Agentic AI

As fleets adopt artificial intelligence for routing, maintenance, and load matching, new security risks are emerging. Learn where the vulnerabilities are and how to put the right controls in place.

Read More →
Mobile tablet showing Motus screen against highway background with Motus logo

FMCSA’s Motus System Is Coming. What Fleets Need to Know Now

The long-awaited registration system promises a single portal — and tighter fraud controls.

Read More →
Ad Loading...
CargoNet 2026 Qi report.
Fleet Managementby News/Media ReleaseApril 24, 2026

Cargo Theft Incidents Fall in Q1, but Organized Crime and Impersonation Drive New Risks

CargoNet reports fewer supply chain crime events to start 2026. But losses hold steady as organized crime shifts tactics toward impersonation schemes and high-value goods.

Read More →
Graphic with light bulbs, HDT Truck Fleet Innovators logo, and the word Nominations
Fleet ManagementApril 24, 2026

Nominations Open for HDT Truck Fleet Innovators 2026

Heavy Duty Trucking is searching for forward-looking leaders at trucking fleets as nominations for HDT’s Truck Fleet Innovators 2026. Deadline is May 15.

Read More →
Illustration with trojan horse and lock with inside of cargo container in background
Fleet Managementby News/Media ReleaseApril 23, 2026

New Trojan Driver Cargo Theft Scam Bypasses Carrier Vetting Systems

Cargo theft rings plant operatives as drivers inside legitimate, fully vetted carriers, then execute coordinated thefts that look like a traditional straight theft from the outside.

Read More →
Ad Loading...
ATA Truck Tonnage Index March 2026.
Fleet Managementby News/Media ReleaseApril 22, 2026

March Truck Tonnage Posts Strongest Annual Gain Since 2022

A modest sequential increase capped the strongest quarterly performance in years, signaling continued freight momentum in early 2026.

Read More →
Toll road.
Fleet Managementby Jack RobertsApril 22, 2026

Ohio Turnpike Targets $5.2 Million in Unpaid Tolls from Trucking Firms

More than 300 carriers across 26 states have been sent to collections as the Ohio Turnpike cracks down on toll evasion and delinquent payments.

Read More →
Illustration with ATRI logo and square blocks spelling out "research"
Fleet Managementby Deborah LockridgeApril 20, 2026

'Beyond Compliance,' Regulations, Driver Coaching on ATRI’s 2026 Research List

The American Transportation Research Institute will examine driver coaching, regulatory impacts — including the "Beyond Compliance" concept —and weather disruptions that shape trucking operations.

Read More →
Ad Loading...
Brian Antonellis, senior vice president, fleet operations, Fleet Advantage.
Fleet Managementby Jack RobertsApril 17, 2026

Fleet Advantage's Brian Antonellis on the Growing Need to Replace Old Trucks

Fleet Advantage's Brian Antonellis says it's time for fleets to get back to the fundamentals of good maintenance practices. And that includes replacing older, inefficient equipment.

Read More →