Diversified industrial manufacturer Eaton announced that Tony Truelove has been appointed marketing manager for the company’s North America Truck operations. He is located in Galesburg, Mich., and reports to Tom Nellenbach, director of marketing and communications for Eaton’s Vehicle Group.
by Staff
February 11, 2013
1 min to read
Diversified industrial manufacturer Eaton announced that Tony Truelove has been appointed marketing manager for the company’s North America Truck operations. He is located in Galesburg, Mich., and reports to Tom Nellenbach, director of marketing and communications for Eaton’s Vehicle Group.
Truelove is responsible for leading the planning, deployment and measurement of all marketing and communications programs for Eaton’s North America commercial truck business, which includes products for the bus and coach, linehaul, pickup and delivery, and vocational vehicle segments.
Ad Loading...
In conjunction with product teams, sales and marketing and Vehicle Group leaders, Truelove will work to build and maintain organizational capability and branding to maximize growth opportunities.
Prior to joining Eaton, Truelove spent more than 20 years at General Motors, holding a variety of branding, marketing and strategic planning positions. Most recently he was the marketing manager for Chevrolet’s Silverado and Colorado pickup trucks.
Truelove previously held positions with GM’s Cadillac and Hummer units, led the company’s marketing integration efforts for in-vehicle accessory components, as well as worked with regional dealer groups and consumers.
The unanimous SCOTUS ruling in the closely watched Montgomery v. Caribe case allows state negligence claims against freight brokers that hire unsafe motor carriers, raising new liability and vetting concerns among brokers.
New Fleet Advantage research shows generative AI adoption has exploded among private fleets. But poor data integration and weak ROI tracking are preventing fleets from unlocking AI’s full operational and financial value.
When the unexpected happens, how you react to, and deal with operational blind spots is critical. Here’s how to keep you recovery on track, when nothing is normal.
As fleets adopt artificial intelligence for routing, maintenance, and load matching, new security risks are emerging. Learn where the vulnerabilities are and how to put the right controls in place.
CargoNet reports fewer supply chain crime events to start 2026. But losses hold steady as organized crime shifts tactics toward impersonation schemes and high-value goods.
Cargo theft rings plant operatives as drivers inside legitimate, fully vetted carriers, then execute coordinated thefts that look like a traditional straight theft from the outside.
