TMAF Finds Americans Still Hold Favorable View of Trucking Industry
Trucking Moves America Forward found that a majority of Americans surveyed in a recent national poll held a favorable view of truck drivers and the trucking industry.

Trucking Moves America Forward found that a majority of Americans surveyed in a recent national poll held a favorable view of truck drivers and the trucking industry.
The online survey, conducted by Public Opinion Strategies, surveyed 800 Americans with a driver’s license to determine perceptions of the trucking industry in the motoring public. TMAF’s results found that industry held a positive public image.
The group also compared these results with results from four years ago, to see how TMAF, which is celebrating its fifth anniversary, has impact public perception of the industry.
"TMAF was founded five years ago to help shift the public's perception of the trucking industry, which had suffered from an outdated and tarnished reputation,” said Kevin Burch, co-chairman of TMAF and president of Jet Express. “Our latest poll shows that more Americans recognize that truck drivers are hardworking professionals who work diligently to safely deliver our goods on time.”
According to its survey results:
67% of American drivers hold a favorable view of the trucking industry, nearly the same as it was in 2015 at 68%.
74% of American drivers believe the trucking industry plays a very important role in the nation's economy, up from 71% in 2015.
70% of motorists are overwhelmingly positive about the trucking industry's safety record; the same in 2015.
86% view trucking as a career versus a temporary job, the same as 2015.
A growing percentage of American motorists, 57%, believe that trucks move more freight than railroads or airplanes, an increase from 49% in 2015.
Though a small percentage of motorists have seen, heard or read information about TMAF, of those who have, 83% have a more favorable view of the industry.
“Motorists have a much more positive view of the industry now, describing truck drivers as the 'backbone of our country,” said Burch. “Americans also understand the industry plays a very important role in the country's economy."
TMAF also highlighted its accomplishments over five years, including:
200 donors
3,410 subscribers
240 trailer wraps on the road, reaching a total of 38.4 billion Americans each year
More than 344 million advertising impressions
More than 200 earned media placements totaling 162 million impressions
16, 276 Facebook followers; 4,586 Twitter followers; 1,100 Instagram followers
24 blog posts
"As we enter our fifth year of operation, we will extend our message more broadly through our outreach and education efforts to reach more of the motoring public and aim to shift public perception even further," said Burch.
More Fleet Management

Color Match Smarter: Tools That Restore & Perform
For fleet managers and collision repair professionals keeping heavy-duty trucks on the road, getting the color right the first time isn't just about appearance — it's about efficiency, turnaround time, and bottom-line results. Discover how today's digital color tools are transforming the repair process from guesswork to precision.
Read More →
FMCSA Pauses Biennial-Update Enforcement Amid Motus Transition
Carriers whose updates were due on or after June 1 have more time, while FMCSA works to stabilize its new registration system and warns of phishing sites impersonating its new carrier registration system, Motus.
Read More →
2026 Blueprint for Countering Smarter Supply Chain Theft
Cargo theft is no longer just the cost of doing business. It's a multi-billion-dollar criminal enterprise exploiting vulnerabilities across your fleet, drivers, and supply chain.
Read More →
How Telematics Improves Visibility, Control, and Performance in Refrigerated Fleets
Explore how telematics help refrigerated fleets improve visibility, uptime, efficiency, compliance, and cargo protection across connected cold chain operations.
Read More →
What the U.S.-Canada Trade War Means for Trucking
Escalating U.S.-Canada tariffs could disrupt cross-border freight, reduce truck volumes, raise costs, and create new uncertainty for carriers on both sides of the border.
Read More →
What Are Trucking’s Top Concerns for 2026?
The American Transportation Research Institute wants to know what's worrying trucking fleet managers, drivers, and other stakeholders in its annual Industry Issues survey.
Read More →
American Trucking Associations Looks for a New Leader
ATA President and CEO Chris Spear abruptly left his job at the association on August 21, at a pivotal time for the trucking industry.
Read More →
Public Wi-Fi Cybersecurity Risks: How Truck Drivers and Fleets Can Protect Their Data
Public Wi-Fi can expose truck drivers and fleets to credential theft, malware, and other cyber threats. Here’s how to reduce the risk on the road.
Read More →
For Nicky Cupp, Fleet Innovation Starts With Frustration
HDT Truck Fleet Innovator Nicky Cupp turns everyday pain points at Fraley & Schilling into opportunities for better technology and smarter processes.
Read More →
Adam Buttgenbach’s Approach to Electric Trucks: Start With Where They Fit
HDT Truck Fleet Innovator Adam Buttgenbach helped PepsiCo build one of North America’s largest EV fleets by focusing on where electric trucks make operational sense.
Read More →


