After a months' long contest to name its official mascot, Trucking Moves America Forward has finally announced that the bug-eyed cartoon truck will henceforth be known as Safety Sammy.
TMAF co-chair and American Trucking Associations chariman Kevin Burch, president of Jet Express, revealed the name of TMAF’s mascot, who was first shown off at the Pilot Travel Center in Knoxville, Tenn.
Over a four-month stretch, the mascot’s naming included public participation from TMAF’s grassroots support network.
TMAF received nearly 2,000 entries from the public and 2,000 people voted for their favorite option. Safety Sammy beat out four other finalist names: Axle, Bob Tail, Seymour S. Miles, and Wheels.
"Our mascot brings to life the great aspects of trucking, offering the more human aspect of the trucking industry," said Burch. "Safety Sammy represents the safety we strive for each and every day on the road. We’re looking forward to taking Sammy coast to coast, to tell the vital trucking story.”
For companies and organizations interest in promoting Safety Sammy at an event, email firstname.lastname@example.org
Trucking Moves America Forward is an industry group aimed at creating a positive image for trucking. It seesk to ensure that policymakers and the public understand the trucking industry’s importance to the nation’s economy and aims to build the political grassroots necessary to strengthen and grow it in the future.