Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Tech Startups Match Retailers, Final-Mile Drivers

As the demand for local delivery has spiked due to stay-at-home orders and social distancing during the COVID-19 pandemic, logistics-tech companies are stepping up to help small businesses roll out delivery options quickly.

March 31, 2020
Tech Startups Match Retailers, Final-Mile Drivers

Frayt is one company using technology to match deliveries with drivers.

Photo: Frayt

2 min to read


As the demand for local delivery has spiked due to stay-at-home orders and social distancing during the COVID-19 pandemic, logistics-tech companies are stepping up to help small businesses roll out delivery options quickly. Two examples from recent startups:

OneRail, an Orlando-based “final mile delivery orchestration and fulfillment platform,” launched QuickStart, a new service available to retailers needing to immediately find more final mile delivery capacity to support the eCommerce demand spike caused by COVID-19.

Ad Loading...

“OneRail’s clients have seen over a 700% increase in delivery fulfillment volume over the past two weeks,” said Jeff Flowers, OneRail COO.

QuickStart is compatible with all enterprise eCommerce platforms, according to the company, and can be implemented in under 48 hours at no cost to retailers. Once a delivery order is received by OneRail, it is sized and automatically dispatched to one of OneRail’s more than 75,000 couriers. Dispatch is determined by the OneRail Delivery Cloud based on distance, capacity, weight, and delivery time. Once a delivery order is matched and dispatched to a Courier, OneRail’s platform provides all delivery tracking and data for its Retail Clients, and to Consumers.  

Cincinnati-based Frayt, which provides instant scheduling of deliveries to businesses and consumers, is scaling up its delivery network to provide same-hour services of goods in the Midwest as companies work to get their products to customers even as their retail locations have shuttered.  

Ad Loading...

Founded in 2018 by expedited shipping expert Lawrence McCord who serves as CEO, Frayt offers an on-demand shipping and delivery platform that connects shippers directly with drivers to get purchased goods delivered on the same day. It has more than 3,000 professional drivers spanning 13 U.S. markets.

Frayt’s services, which are priced by mileage instead of weight, are popular with businesses that provide construction or home improvement goods like tile or paint, but in the current market, consumers are using the app to procure their own goods, from hard drives to groceries. 

“Instacart waits in some markets can be days, but we can get a driver in an hour in most cases,” explained McCord. “Our website visits have increased 250% as businesses and consumers look for other options.”

Frayt provides contactless deliveries and all employees follow strict guidelines for maintaining a sanitized environment for customers and drivers. They are also certified to transport medical supplies. 

More Fleet Management

Geotab screen on AI concept background
Fleet ManagementJune 17, 2026

What Geotab's New AI Connector Means for Fleets

Fleets can now ask their usual AI assistants questions about maintenance, safety, fuel use, and vehicle performance, using their live Geotab data, and take action on the answers without leaving their preferred AI tool.

Read More →
Image of computer screen with BidBoardX interface

New C.H. Robinson Tool Opens Door to More Predictable Freight

BidBoardX lets carriers search, bid on, and secure committed freight opportunities through a single digital marketplace.

Read More →
Amazon electric cargo bike on New York City street
Fleet ManagementJune 15, 2026

New York City's Microhub Project is Delivering Results

Trucking, last-mile delivery companies, and environmental advocates like what they are seeing so far with New York's microhub program.

Read More →
Ad Loading...
Illustration of hourglass and trucks backed up to a dock
DriversJune 15, 2026

Why Truck Detention Keeps Costing Fleets Time and Money

A 2024 ATRI study found detention affects nearly 40% of truckload stops and costs the industry more than $15 billion annually. Despite the toll on drivers, fleets, and supply chains, the problem remains stubbornly persistent.

Read More →
Panel discussion
Fleet Managementby Deborah LockridgeJune 12, 2026

Time is Running Out to Apply for Exclusive HDT Event

Heavy Duty Trucking Exchange brings fleet managers and suppliers together for the deeper conversations that lead to ideas, partnerships, and solutions. Time is running out to apply for the September event.

Read More →
Empty trailer with worker loading a pallet of cargo
Fleet ManagementJune 10, 2026

Amazon Launches Less-Than-Truckload Freight Offering for All Businesses   

This launch is the latest addition to Amazon Supply Chain Services, a portfolio of supply chain capabilities from Amazon, including freight, distribution, fulfillment, and parcel shipping.

Read More →
Ad Loading...
Stacks of intermodal containers at port with truck driving between them

Import Cargo Volume to See Year-Over-Year Gain Again in June, Then Remain Below 2025 Levels Into Fall

After July, the report predicts a weakening in import volume as consumer uncertainty remains high and the impact of increasing inflation takes its toll.

Read More →
Equity Interest Auction
SponsoredJune 8, 2026

AUCTION OF EQUITY INTEREST IN HEAVY HAUL TRUCKING COMPANY!!

Mark your calendar: June 30, 2026 (10:00 a.m. PDT). A 37.5% ownership interest in MagnaTrans, LLC, a California limited liability company doing business as Magna Transportation Group, will be sold in an in-person and online auction to the highest bidder or bidders under Article 9 of the Uniform Commercial Code. The Rancho Cucamonga-based heavy haul and over-dimensional trucking company operates across California, Oregon, and Arizona.

Read More →
Volvo OTA updates.

Volvo Trucks Adds Unattended Over-the-Air Software Update Capabilities

The latest evolution of Volvo’s over-the-air update technology allows software updates to run while trucks are parked, helping fleets keep vehicles current without disrupting operations.

Read More →
Ad Loading...
Podcast thumbnail illustration
Fleet ManagementJune 4, 2026

How Waste Connections is Using Data, Telematics, and AI

How do you manage and maintain more than 18,000 connected trucks? Data. Lots of it.

Read More →