Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Stifel: Soft Economy Makes Rate Hikes Tough, Despite Driver Shortage

Although a "cavalcade of regulations" is expected to make it harder than ever to find drivers, an economy that continues to grow at a sub-potential rate means fleets don't have a lot of leverage when it comes to raising rates, according to John Larkin and fellow transportation analysts at the Stifel Nicolaus investment firm.

Deborah Lockridge
Deborah LockridgeEditor and Associate Publisher
Read Deborah's Posts
September 5, 2013
Stifel: Soft Economy Makes Rate Hikes Tough, Despite Driver Shortage

 

3 min to read


Although a "cavalcade of regulations" is expected to make it harder than ever to find drivers, an economy that continues to grow at a sub-potential rate means fleets don't have a lot of leverage when it comes to raising rates, according to John Larkin and fellow transportation analysts at the Stifel Nicolaus investment firm.

In its annual "Shake the Sand out of your Sneakers" conference call for transportation investors and the media, Larkin pointed out that the economy has been growing an average of 2.2% a year coming out of the trough of the Great Recession. Before the recession, GDP was increasing at a rate close to 3%. If the economy had continued to grow at that rate instead of heading into recession, we would have a total economy that's 13% larger than the one we're currently dealing with, he said.

Ad Loading...

Two areas that significantly affect trucking, consumer spending and manufacturing, are looking somewhat better. On an inflation-adjusted basis, consumer spending is back roughly to where it was in May 1999, although we're not at the heights we saw back in 2006. The ISM index, which measures manufacturing, has looked quite a bit better in July and August compared to the "somewhat mediocre" first part of the year.

Larkin said the American Trucking Associations' Truck Tonnage Index may be a little misleading in measuring the overall strength of the industry. When you look at ATA's Trucking Activity Report, which measures numbers of loads rather than weight, he explained, dry van has been pretty soft. Tonnage, on the other hand, is affected by the tons of sand and water being moved for hydraulic fracturing in the petroleum industry.

"We think dry van freight in particular looks pretty mediocre as big-box retailers struggle to drive incremental sales," Larkin said. Tanker traffic and flatbed have been a little stronger, and refrigerated freight a little more stable.

Ad Loading...

The driver situation is challenging, he said, and it doesn't seem to matter whether carriers rely on experienced drivers or recruit them straight from truck driver training schools. "We're seeing a lot of examples of carriers with trucks parked against the fence because they can't find qualified drivers."

That situation will get worse, he said, as "the cavalcade of federal regulations marches on." CSA has already taken some drivers out of the game, and the new hours of service regulations seem to be having a 2% to 4% negative impact on productivity. However, freight volumes being soft, that hasn't really had much of an effect yet.

New regulations coming down the pike, such as mandatory electronic logs, stricter medical requirements and speed limiters, all will "reduce the driver pool or reduce the productivity of the drivers we have left."

However, "shippers are not convinced there's going to be a big shortage, and thus are not paying up for guaranteed capacity right now," Larkin said, relating a conversation with a large 3PL this week who said right now, large shippers would have a pretty good shot of beating down prices 3% to 4%.

Meanwhile, Larkin reports, a lot of small and medium sized shippers are outsourcing logistics to 3PLs, which are offering a broader array of services, carriers, and modal options. "The small broker may end up getting gobbled up by these more sophisticated and well-capitalized companies."

More Fleet Management

Red Kodiak-branded autonomous tractor with Charger-branded trailer backed up to warehouse
Fleet Management•October 30, 2026

Kodiak Lines Up Fleets for Driverless Trucking

An agreement for 75 trucks, a new Texas freight lane, and progress on safety validation move Kodiak closer to its planned driverless highway launch.

Read More →
Illustration with Star of David and EEOC logo
Fleet Management•by News/Media Release•October 28, 2026

ITS Logistics Settles Religious Harassment Case

The Nevada-based logistics firm agreed to pay more than $396,000 to settle a religious harassment charge involving an employee's Jewish identity.

Read More →
Truck on divided interstate highway driving toward sunrise
Fleet Management•October 27, 2026

Your Trucks Are Busy. That Doesn’t Mean They’re Winning.

High utilization doesn’t always mean strong margins. Looking beyond the current load can help fleets make better dispatch decisions and get more value from each truck’s time.

Read More →
Ad Loading...
ATA economist Bob Costello speaking beside a graph showing truckload operating costs rising as freight revenue per mile declined after 2022.
Fleet Management•by Deborah Lockridge•October 22, 2026

Why This Trucking Recovery Is Different

Freight demand remains sluggish, but rising costs and tougher enforcement have taken enough capacity out of the market to change the outlook for motor carriers.

Read More →
PS Coach tablet interface showing a driver’s coaching inbox, safety event video and coaching advice for a harsh-braking event.
Fleet Management•by News/Media Release•October 21, 2026

Platform Science Adds Dispatch and Safety Tools

Four additions to PS Fleet help fleets monitor loads, manage driver coaching, share truck locations and adjust video system settings.

Read More →
Screen capture showing PrePass Intelligence data on tolls
Fleet Management•by News/Media Release•October 21, 2026

PrePass Intelligence Mines Fleet Bypass, Toll and Safety Data

PrePass Intelligence helps fleets measure bypass savings, flag potential toll overcharges, and spot suspicious transactions by combining data from separate systems.

Read More →
Ad Loading...
Computer screen showing examples of what fleets could ask Motive AI Agents to do
Fleet Management•by Staff•October 20, 2026

Motive Adds AI Agents for Fleet Operations

New tools automate follow-up on fleet data, from maintenance work orders to driver alerts, with two-way voice conversations planned for later this year.

Read More →
Graphic art with a heavy-duty tractor trailer and a work truck with the words "trivia lunch"
Fleet Management•by Lauren Fletcher•October 19, 2026

Can You Beat Our Trucking Trivia Challenge?

Test your truck knowledge with 19 trivia questions from Heavy Duty Trucking Exchange. Can you keep up with the fleet pros?

Read More →
Four horizontal and two vertical video screens show different aspects of BeyondTruck's new compatibility engine
Fleet Management•by Deborah Lockridge•October 19, 2026

BeyondTrucks Adds Rules Checks to Dispatch

New Compatibility Engine checks driver qualifications, equipment requirements and fleet policies before loads are dispatched.

Read More →
Ad Loading...
Gloved hand fueling a truck beside a graphic listing ATRI’s top three trucking concerns for 2026: fuel prices, lawsuit abuse reform and CSA.
Fleet Management•by Deborah Lockridge•October 19, 2026

Diesel Prices Hijack Trucking’s Worry List

ATRI’s annual survey finds cautious optimism about freight, but diesel costs, litigation, and insurance continue to squeeze fleets. Drivers have different priorities on several issues.

Read More →