Endurance Films, USA Triathlon's official film production supplier, selected 11 members for its inaugural sponsored triathlon racing team, including Prime Inc. driver Siphiwe Baleka.


The team will make its debut at the 2011 USA Triathlon Age Group National Triathlon Championship on Saturday, Aug. 20, in Burlington, Vermont.

"I'm honored to be chosen," said Baleka, who was selected out of more than 100 applicants. "Never in my wildest dreams could I have imagined something like this."

Inspired by his work at Prime and his passion for fitness, Baleka is working with Prime to create a series of nutrition and exercise videos on DVD specifically for professional truck drivers. As a part of the fitness program, Baleka swam competitively this year and won two national championships in Masters Swimming.

"Every week now I am driving about 3,000 miles, cycling 110 miles, running 24 miles and swimming five miles," said Baleka. "I just want to show other truck drivers that you can stay fit even while on the road and compete at a high level if you have the desire to do so."

Each athlete will have a six-month contract with the Endurance Films Racing Team, which includes cash stipends, team apparel provided by Champion System, athletes' inclusion in national multimedia public relations campaigns and industry-leading training resources from Endurance Films.

During the 2011 Age Group Nationals, the team will also receive technical bicycle support from team sponsor Jack Kane Custom Racing Bicycles and premium memberships to Training Peaks, which provides fully customizable training plans and coaching.