PeopleNet has promoted Jim Rodi to executive vice president and general manager of the company’s newly formed Transportation group.

Rodi has been with PeopleNet since 2014. In his new role, he will lead efforts to improve customer innovation and value. He will also continue to integrate several vertical segments across PeopleNet and Trimble, including: PeopleNet Truck (Aftermarket) Solutions, Trimble Construction Logistics, Trimble Oil & Gas Services, and Trimble Final-Mile Solutions.

He has more than 20 years of experience in the transportation and fleet management industry and previously held leadership roles in both sales and customer service at Qualcomm and at Rand McNally, where he led their Mobile Communications group.

“With the rapid evolution of technology, it is imperative that we continue to provide our customers with an innovative set of fleet management solutions,” said Brian McLaughlin, president of PeopleNet. “Jim’s leadership and long-time dedication to the transportation industry will enable us to address the needs of an increasingly diverse marketplace.”

PeopleNet’s new Transportation group will be focused on reemphasizing a market-driven approach to developing solutions.

The company also announced that is has named Mark Kessler to a new role as chief strategy officer. He will focus on long-term growth strategies and initiatives. In addition, PeopleNet said that Garland Jackson will continue as general manager of the company's OEM/Channels group to drive preference and demand for PeopleNet and Trimble products as factory-installed options.