Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Parts Shortage 'Detrimental' to Traton Truck Sales

Shortages of semiconductors and other key parts are affecting all Traton Group brands — including the company’s new subsidiary Navistar.

September 23, 2021
Parts Shortage 'Detrimental' to Traton Truck Sales

Traton Group expects unit sales in the third quarter of 2021 to be significantly lower than planned.

Photo: Traton

3 min to read


Since August, Germany-based Traton Group has sold less units due to an ongoing shortage of semiconductor and other key bought-in parts, and company officials expect the situation to continue into 2022.

The shortages are affecting all brands — including the company’s new subsidiary, Navistar — but to a varying extent determined by their supplier network, specifications of the individual vehicles, and customer demand.

Ad Loading...

Each brand further intensified its measures to monitor the supplier network to be able to respond to delays and cancellations as swiftly as possible, Traton officials said.

Recently, “severe difficulties” in the supply of semiconductors have been primarily attributable to rising COVID-19 cases in Malaysia and the lockdown that followed, company officials said. Malaysia is an important hub as many chip companies relevant to the automotive industry have their production there.

“We have ramped up existing measures in order to mitigate the supply bottlenecks as much as possible,” said Traton Group CEO Matthias Gründler.There is a lot of demand for trucks from our customers right now, in the aftermath of the COVID-19 economic slump, and we believe they should get their vehicles as quickly as possible. Having said that, it is not just the semiconductor issues stretching global supply chains at the moment — it is also the shortage of numerous other products.

“This is having a detrimental impact on our unit sales, especially the September figures,” he added. “We expect this situation to continue throughout the remaining months of this year and into the following year. We are continuously optimizing our processes to counteract this development.”

The brands not only intensified their communication with Tier 1 suppliers, but also Tier 2 suppliers, according to the company.

Ad Loading...

 In order to prevent long waiting times for customers, control units, which are partly affected by the shortages, are being removed from finished vehicles that are yet to be sold and installed in vehicles on order. Warehouse vehicles are then retrofitted with control units as soon as possible to best manage the impact this could have on inventory. The brands’ purchasers closely coordinate both within and outside of the Traton Group with the aim of quickly closing any gaps in supply, company officials said.

“Nevertheless, we expect unit sales in the third quarter of 2021 to be significantly lower than planned,” officials said. “Looking at the third quarter, a period that already tends to be affected by seasonal factors, this means that these supply chain difficulties will have a stronger impact than expected. The situation in the fourth quarter of 2021 is likely to develop similarly given the ongoing problems in the supply chains. The high volatility in the supply chain is making any statements on the remaining months of the year and further ahead difficult.”

Traton SE is expected to publish a report detailing its performance in the first nine months of 2021 on Oct. 28. The statement will also see Navistar consolidated for the first time since its merger with Traton.

More Equipment

PlusAI, Traton Group autonomous truck partnership.
Equipmentby News/Media ReleaseFebruary 2, 2026

Traton, PlusAI Accelerate Factory-Built Autonomous Truck Launch in U.S. and Europe

The companies also said they plan to coordinate deployment planning across priority freight corridors and define routes and operational design domains for U.S. commercial service while laying the groundwork for expansion into key European markets.

Read More →
SponsoredFebruary 1, 2026

Stop Watching Footage, Start Driving Results

6 intelligent dashcam tactics to improve safety and boost ROI

Read More →
Volvo Trucks FH.
Equipmentby News/Media ReleaseJanuary 29, 2026

Volvo Repeats as Europe’s Heavy-Truck Market Leader in 2025

Volvo Trucks held onto the top spot in Europe’s heavy-duty truck market for the second straight year.

Read More →
Ad Loading...
Western Star's Star Nation 2025 in Bend, Oregon.
Equipmentby News/Media ReleaseJanuary 24, 2026

Western Star Opens Entries for 2026 Star Nation Experience

Previous Star Nation events have included driver challenges, exclusive access to Daimler Truck North America facilities and hands-on experiences with the latest Western Star X-Series lineup.

Read More →
Volvo VNL tractor.
EquipmentJanuary 22, 2026

Europe’s HayWay Group Enters U.S. Market with Order for 80 Volvo VNLs

HayWay Group comprises 19 companies operating across Europe and the U.S. and is now bringing its international logistics experience to North America.

Read More →
SponsoredJanuary 19, 2026

3 New Ways Fleet Software Pays: ROI opportunities for modern fleet managers

Safety, uptime, and insurance costs directly impact profitability. This eBook looks at how fleet software is evolving to deliver real ROI through proactive maintenance, AI-powered video telematics, and real-time driver coaching. Learn how fleets are reducing crashes, defending claims, and using integrated data to make smarter operational decisions.

Read More →
Ad Loading...
SponsoredJanuary 19, 2026

Basic Tracking vs Next Generation Fleet Technology

Fleet software is getting more sophisticated and effective than ever, tying big data models together to transform maintenance, safety, and the value of your existing tech stack. Fleet technology upgrades are undoubtedly an investment, but updated technology can offer a much higher return. Read how upgrading your fleet technology can increase the return on your investment.

Read More →
PlusAI-T2 Japan autonomous partnership.
Equipmentby News/Media ReleaseJanuary 16, 2026

PlusAI, T2 Partner to Bring Level 4 Autonomous Trucks to Japan

PlusAI is seeking to relieve Japan’s acute truck driver shortage by accelerating the adoption of autonomous trucks in the country.

Read More →
Three Freightliner fifth-generation Cascadia trucks are shown parked in a lineup, highlighting exterior design and aerodynamic styling.
Equipmentby News/Media ReleaseJanuary 13, 2026

Freightliner Cascadia Receives Prestigious Design Award

Freightliner’s fifth-generation Cascadia earned a 2025 Red Dot Design Award for its aerodynamic design and functional updates developed through close collaboration between designers and engineers.

Read More →
Ad Loading...
2026 Mack Anthem.
EquipmentJanuary 13, 2026

Mack Begins Redesigned Anthem Production

Mack’s new Anthem Class 8 tractor targets regional-haul fleets with enhanced maneuverability and fuel economy gains.

Read More →