Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Parts Shortage 'Detrimental' to Traton Truck Sales

Shortages of semiconductors and other key parts are affecting all Traton Group brands — including the company’s new subsidiary Navistar.

September 23, 2021
Parts Shortage 'Detrimental' to Traton Truck Sales

Traton Group expects unit sales in the third quarter of 2021 to be significantly lower than planned.

Photo: Traton

3 min to read


Since August, Germany-based Traton Group has sold less units due to an ongoing shortage of semiconductor and other key bought-in parts, and company officials expect the situation to continue into 2022.

The shortages are affecting all brands — including the company’s new subsidiary, Navistar — but to a varying extent determined by their supplier network, specifications of the individual vehicles, and customer demand.

Ad Loading...

Each brand further intensified its measures to monitor the supplier network to be able to respond to delays and cancellations as swiftly as possible, Traton officials said.

Recently, “severe difficulties” in the supply of semiconductors have been primarily attributable to rising COVID-19 cases in Malaysia and the lockdown that followed, company officials said. Malaysia is an important hub as many chip companies relevant to the automotive industry have their production there.

“We have ramped up existing measures in order to mitigate the supply bottlenecks as much as possible,” said Traton Group CEO Matthias Gründler.There is a lot of demand for trucks from our customers right now, in the aftermath of the COVID-19 economic slump, and we believe they should get their vehicles as quickly as possible. Having said that, it is not just the semiconductor issues stretching global supply chains at the moment — it is also the shortage of numerous other products.

Ad Loading...

“This is having a detrimental impact on our unit sales, especially the September figures,” he added. “We expect this situation to continue throughout the remaining months of this year and into the following year. We are continuously optimizing our processes to counteract this development.”

The brands not only intensified their communication with Tier 1 suppliers, but also Tier 2 suppliers, according to the company.

 In order to prevent long waiting times for customers, control units, which are partly affected by the shortages, are being removed from finished vehicles that are yet to be sold and installed in vehicles on order. Warehouse vehicles are then retrofitted with control units as soon as possible to best manage the impact this could have on inventory. The brands’ purchasers closely coordinate both within and outside of the Traton Group with the aim of quickly closing any gaps in supply, company officials said.

“Nevertheless, we expect unit sales in the third quarter of 2021 to be significantly lower than planned,” officials said. “Looking at the third quarter, a period that already tends to be affected by seasonal factors, this means that these supply chain difficulties will have a stronger impact than expected. The situation in the fourth quarter of 2021 is likely to develop similarly given the ongoing problems in the supply chains. The high volatility in the supply chain is making any statements on the remaining months of the year and further ahead difficult.”

Traton SE is expected to publish a report detailing its performance in the first nine months of 2021 on Oct. 28. The statement will also see Navistar consolidated for the first time since its merger with Traton.

More Equipment

Video still of Volvo's Duane Tegels explaining the Volvo D13 diesel engine for EPA 2027 emissions
Equipmentby Deborah LockridgeSeptember 16, 2026

How Volvo Updated Its D13 for EPA 2027 [Watch]

Volvo’s updated D13 promises lower emissions without sacrificing performance or fuel economy. Take a closer look at what changed inside the engine in this HDT Spotlight video.

Read More →
Photo of new Michelin drive tire
Equipmentby News/Media ReleaseSeptember 15, 2026

Michelin Tire Improves Efficiency and Durability for Regional Fleets

The Michelin X Multi Energy D2 is a regional haul drive tire engineered to help fleets improve fuel efficiency, durability and traction in demanding stop-and-go operations.

Read More →
Presentation slide showing ZF's North American market growth
Equipmentby Deborah LockridgeSeptember 10, 2026

ZF Expands Commercial Vehicle Push in North America

ZF is expanding its North American commercial-vehicle presence with new transmission applications, electrification, trailer technology and autonomous-driving systems.

Read More →
Ad Loading...
Tesla Semi electric truck with interior of Tesla Cybercab superimposed on top
Equipmentby Deborah LockridgeSeptember 8, 2026

Tesla Wants a Self-Driving Semi. Are Cameras Enough?

Could Tesla’s camera-only autonomous driving technology work on an 80,000-pound Semi? In this commentary, HDT's Deborah Lockridge takes a look at Tesla, Cybercab, and how autonomous trucks see the road.

Read More →
Red highway tractor pulling white trailer with red logo identifying Kodiak.
Equipmentby News/Media ReleaseSeptember 8, 2026

Kodiak: Driverless Long-Haul Truck Launch on Track for 2026

Kodiak AI says its driverless long-haul safety case is 93% complete and it remains on track to begin commercial operations by year-end 2026.

Read More →
Collage of five autonomous trucks
Safety & Complianceby Deborah LockridgeSeptember 8, 2026

What DOT’s Automated Vehicle Strategy Means for Trucking

The U.S. Department of Transportation issued a new automated-vehicle strategy that outlines plans for driverless-truck regulations, cross-state freight corridors, and federal safety standards.

Read More →
Ad Loading...
Port of Newark EV truck charging station.
Equipmentby News/Media ReleaseSeptember 8, 2026

East Coast Port Launches $45M Electric Truck Push

The Port Authority of New York and New Jersey announced millions in incentives for zero-emission drayage trucks, yard tractors, and new charging hubs near the port.

Read More →
PlusAI autonomous truck with trailer going down a highway
Equipmentby StaffSeptember 3, 2026

PlusAI Going Public to Fund Autonomous Truck Launch

A SPAC deal could provide PlusAI with up to $300 million as it works toward a 2027 commercial launch of factory-built autonomous trucks.

Read More →
Faded sketch of diesel engines on a factory floor with NHTSA logo superimposed on top
Equipmentby Deborah LockridgeAugust 31, 2026

NHTSA Moves to Rewrite Truck Fuel-Economy Rules

The National Highway Traffic Safety Administration says it lacks authority to regulate medium- and heavy-duty truck engines separately from complete vehicles, but the existing standards have not yet been eliminated.

Read More →
Ad Loading...
Illustration of Freightliner Cascadia on highway with engine cutaway
Equipmentby Deborah LockridgeAugust 27, 2026

Detroit Opens Orders for EPA 2027 Engines

Detroit isn’t starting from scratch to meet EPA 2027 diesel emissions standards. Its Gen 6 DD13 and DD15 engines keep much of today’s platform while updating the fuel and aftertreatment systems.

Read More →