McLeod Software introduced an extension of its MPact market analysis tool, MPact Pro.

By extracting more elements from only the data on loads that have actually moved, MPact Pro breaks down nationwide truckload lanes in more depth so customers can create a step-by-step picture of capacity and volume in markets and evaluate the ever-shifting rate landscape.

This AI-based analysis is used to create intuitive dashboards, two-dimensional graphs, and maps that can quickly identify the profitability of truck lanes.

Seeing critical key elements on-demand helps users to optimize their daily decisions by targeting where, when, and how to price freight based on the dollar amount and profitability potential. Filters and switches allow a multitude of customized views to analyze lane-based freight data from different perspectives. Clear and concise analysis in dashboard views helps guide business decisions concerning which markets and lanes to pursue, McLeod officials said in a press release.

McLeod’s truckload market dataset includes trailer types, load length of haul, load commodity, origins, and destinations.

MPact Pro offers analysis that is about both buy and sell rates, but with an important difference — the ability to benchmark and visualize the results against their own operating history. Accessible directly from McLeod core LoadMaster and PowerBroker solutions, MPact Pro harnesses these real-time analytics so users don’t have to navigate outside the system.

Not all loads are good loads. Market average rate doesn’t always equate to the most profit. Little shifts in the ever-changing market have to be seen and understood to make the most rewarding decisions. When those rate influences are visible through intuitive displays, the what, why, and when of the market becomes clearer, company officials said. The basis of daily business decisions can graduate from guesswork into fact-based, allowing companies to benchmark their performance against the overall market and develop a better strategy for pricing freight.