Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Lane Departure Warning System Debuts

Iteris Inc., a subsidiary of Odetics Inc. is offering the automotive industry's first mass-produced lane departure warning syste

by Staff
August 13, 2003
1 min to read


Iteris Inc., a subsidiary of Odetics Inc. is offering the automotive industry's first mass-produced lane departure warning system
-- anticipated to be available in passenger cars in just 12 to 18 months.
The company claims the system will help reduce the more than 1.5 million automobile accidents caused by distracted or drowsy drivers every year in the United States and address the nation's single largest cause of automotive-related highway fatalities -- unintended lane changes.
The Iteris Lane Departure Warning System is a small, integrated unit consisting of a camera, onboard computer and software that easily attaches to the windshield, dashboard or overhead -- out of the driver's sight.
The system is designed to alert drivers if they are drifting out of their lane, giving them time to correct the situation in a controlled manner. The Lane Departure Warning System is programmed to recognize the difference between the road and lane markings.

More Safety & Compliance

Aperia HALO front steer axle.
Safety & Complianceby Jack RobertsMarch 18, 2026

Aperia Expands Halo Platform with Steer-Tire Inflation System, Fifth-Wheel Integration

Aperia Technologies introduced a new automatic tire inflation system for steer axles and a partnership with Fontaine Fifth Wheel to integrate coupling status into its Halo Connect platform.

Read More →
Mobile navigation and in-cab display showing digital roadside safety alerts warning drivers about hazards and emergency vehicles through the Fleetworthy and HAAS Alert integration.

Fleetworthy and HAAS Alert Expand Partnership Stopped Truck Protection Alerts

Fleetworthy and HAAS Alert expanded their partnership to deliver real-time digital alerts that warn motorists when commercial trucks are stopped roadside and notify truck drivers when approaching emergency responders.

Read More →
Illustration of author headshot with black-and-white old-fashioned rig in the background

New Entrants, Chameleon Carriers, and Safety: Is It Too Easy to Start a Trucking Company?

More than 100,000 new trucking companies enter the industry each year, but regulators manage to audit only a fraction of them. That churn creates opportunities for inexperienced startups — and for “chameleon carriers” that shut down after safety violations and reappear under new identities. Read more from Deborah Lockridge in this commentary.

Read More →
Ad Loading...
Mack Protect for MD Series.

Mack Introduces Mack Protect Collision Mitigation System for MD Series

Mack Trucks has expanded its proprietary Mack Protect collision mitigation platform to the Mack MD Series, bringing heavy-duty safety technology to medium-duty trucks operating in urban and regional environments.

Read More →
A mechanic in a workshop leans over the open engine compartment of a large yellow vehicle, inspecting components while holding a tablet.
Sponsoredby Kristy CoffmanMarch 9, 2026

Smarter Maintenance Strategies to Keep Trucks Rolling

In today’s cost-conscious market, fleets are finding new ways to get more value from every truck on the road. See how smarter maintenance strategies can boost uptime, control costs and drive stronger long-term returns.

Read More →
Older white man in suit standing at podium with TCA logo

Bison Transport, Mill Creek Motor Freight Win TCA Fleet Safety Awards Grand Prize

Two Canadian fleets earned the Grand Prize in the Truckload Carriers Association’s 2025 Fleet Safety Awards, recognizing the industry’s top safety performance based on accident frequency and safety programs.

Read More →
Ad Loading...
Illustration with safety cones, false logbooks, CVSA logo

CVSA Issues New Inspection Guidance on ELD Tampering, False Logs

New guidance for commercial vehicle inspectors distinguishes between more traditional logbook violations and tampered ELD data that can result in mandatory 10-hour out-of-service orders.

Read More →
thermo king heavy duty trucking
SponsoredMarch 2, 2026

How Thermo King’s AI-Fueled Telematics Drive Fleet Efficiency

Thermo King's AI-powered telematics enhance fleet efficiency with smart monitoring, predictive maintenance, and real-time insights. Improve uptime and help reduce costs with these advanced digital solutions.

Read More →
 Truck with door open and enforcement officer talking to driver about ELD
DriversFebruary 26, 2026

FMCSA Reinstates Field Warrior ELD to Registered Device List

One electronic logging device has been reinstated to the FMCSA's list of registered ELDs.

Read More →
Ad Loading...
Daimler Truck camera system.
Safety & Complianceby News/Media ReleaseFebruary 25, 2026

Daimler Truck North America Adds 360-Degree Exterior Camera System to Vocational, Medium-Duty Trucks

Daimler’s new factory-installed system integrates side and forward-facing cameras with in-cab touchscreen to improve jobsite visibility and reduce upfit complexity.

Read More →