Related: MATS Organizers React to Announcement of New Competing Truck Show
Kenworth, Peterbilt Return to MATS for 2017
After a year in which none of the major Class 8 OEMs exhibited at the Mid-America Trucking Show, Kenworth and Peterbilt announced that they will return to the show for 2017.

Photo courtesy of Paccar

After a year in which none of the major Class 8 OEMs exhibited at the Mid-America Trucking Show in Louisville, Ky., Kenworth and Peterbilt announced they will return to the show for 2017.
Kenworth plans to showcase its T680 Advantage with new fuel-savings options for 2017, as well as the T880 and T880S vocational models. The company will also exhibit its latest technologies such as Kenworth TruckTech+, Power Management with Auto Start and Stop capability and the Nav+ HD for drivers.
Peterbilt said it will have a significant presence at the show. Its exhibit will include the Model 579 Epiq’s latest fuel economy enhancements and a new day cab configuration. The exhibit will also show the company’s latest technologies, such as the SmartLinq remote diagnostics, and it will include a display for the Red Oval pre-owned truck program.
Peterbilt’s Innovation and Class tour trailer will be located outside of the exhibit hall, featuring displays and interactive features such as a driving simulator and an augmented reality demonstration that showcases the company’s in-cab technologies.
The company will also be the sponsor of the annual Paul K. Young Memorial Truck beauty Championship, which will include a “Best Peterbilt in Show” category for the first time in 2017.
Earlier this year, Daimler Trucks North America and Navistar both announced that the companies were committing to the new North American Commercial Vehicle Show for 2017 and, as a result, they would not be participating at MATS 2017. Kenworth and Peterbilt have not said whether they also will participate in NACV in addition to MATS
When asked, Kenworth Marketing Director Kurt Swihart responded, "We’re continuing to evaluate all 2017 industry trade shows." Similarly, Peterbilt spokesman Derek Smith told HDT, "We're still evaluating 2017 shows and other marketing opportunities."
MATS is scheduled for March 23-25, 2017, at the Kentucky Exposition Center in Louisville, Ky.
More Fleet Management

How Innovative Trucking Leaders Turn Change Into an Advantage
As the pace of change accelerates in trucking, the fleets that adapt best have more than the latest technology. They have cultures that embrace improvement.
Read More →
Freight Broker Bonds Just Got Harder to Get. Here's What That Means for Your Fleet.
When it gets harder for a freight broker to prove they are financially sound, the ones who cannot clear that bar get pushed out of the market. And those are exactly the brokers who used to leave motor carriers holding the bag.
Read More →
Long-Awaited Canadian Border Bridge to Open in Detroit
For trucking, the bridge opening should offer immediate improvements in efficiency and reliability, with new customs facilities, expanded inspection capacity, and direct freeway-to-freeway connections.
Read More →
Aurora Rolls Out Next Generation of Driverless Trucks for Commercial Freight
Aurora's latest autonomous trucks it's rolling out with International feature lower-cost hardware designed for a million miles as the company expands commercial driverless freight operations across the U.S. Sun Belt.
Read More →
Freight Tonnage Down, Rates up, as Lower Capacity Powers Trucking Recovery
The recovery from the freight recession continues to be driven by reduction in capacity rather than by increased demand.
Read More →
Think Your Trucking Fleet Isn't Using Much AI? Think Again
Shadow AI — the use of unauthorized artificial intelligence tools at work — is becoming increasingly common, putting sensitive company data at risk. Learn how trucking fleets can protect sensitive data while embracing AI.
Read More →
ArcBest Consolidates Brands, Cuts Workforce
The company will bring three business units under the ArcBest brand, eliminate about 2% of positions, and expects the changes to generate $40 million in annual savings.
Read More →
Trucking Fleets Faced Record Operating Costs During Third Year of Freight Recession
ATRI's annual operational cost report shows carriers trimmed fleets, delayed equipment purchases, and ran older trucks as expenses continued to outpace freight rates.
Read More →
Michelin Adds AI Assistant to MyConnectedFleet Platform
Michelin’s new generative AI tool delivers instant fleet insights, helping managers analyze fuel use, tire maintenance, vehicle status, and operational performance without manually creating reports.
Read More →
LytxOne Platform Now Features AI, Compliance, and Asset Tracking Tools
New enhancements add AI-powered insights, asset tracking, compliance automation, and configurable privacy controls to Lytx's all-in-one fleet management platform.
Read More →
