Group Crafts New Terminology to Describe Emerging Autonomous Vehicle Technology
The Consumer Technology Association, working in conjunction with leading automotive and trucking industry OEMs and suppliers, has worked out a “common lexicon” to help consumers better understand the terms and concepts associated with autonomous vehicle technologies.

Daimler Trucks North America was one of 34 leading automotive companies that helped CTA compile its list of new technology terms.
Photo: Freightliner

With new technology comes new terminology to describe it. Which is why the Consumer Technology Association, working in conjunction with leading automotive and trucking industry OEMs and suppliers, has worked out a “common lexicon” to help consumers better understand the terms and concepts associated with autonomous vehicle technologies.
CTA bills itself an organization that promotes innovation and advocates for the entrepreneurs, technologists and innovators who mold the future of the consumer technology industry.
Among the terms and concepts addressed within the self-driving vehicle terminology:
Advanced Driver Assistance Systems (ADAS) or "Driver-Assist" Features: Onboard systems developed to improve safety and performance. Examples include lane departure warnings, collision avoidance, adaptive cruise control and automatic braking
Aftermarket Technology: Technology services or upgrades provided by companies – unaffiliated with the vehicle manufacturer – added after a vehicle is sold or leased
Driving Environment Sensing: The capturing, processing and analysis of sensor data (e.g., cameras, radar, LIDAR) to enhance or replace what a human driver senses
MaaS (Mobility as a Service): The shift from personal ownership of transportation modes to shared transportation systems and services
Platooning: Synchronous operation of multiple vehicles, often in a convoy, to increase road capacity and efficiency
Self-Driving Vehicle: A vehicle capable of fully modeling its environment through an array of sensors, maps and other data in order to navigate and drive without human interaction
Urban Mobility: The ability for people in urban and suburban areas to access all modes and forms of transportation.
"From developments in advanced driver-assist systems to new mobility models, we are together leading a revolution in the transportation sector," said Jessica Nigro, manager, Outreach and Innovation Policy at Daimler and chair of CTA's Self-Driving Working Group. "A common lexicon will increase understanding amongst policymakers, consumers and other stakeholders and encourage sound policies to bring automated driving technology to market."
More Equipment

New Mack Granite Cab Puts Driver Comfort Front and Center
Mack’s next-generation vocational truck features a roomier cab, premium seating, advanced steering technology, and a driver-focused interior designed with direct input from professional operators.
Read More →
Mack Unveils Fan-Selected Patriotic NASCAR Pioneer Wraps
Racing fans picked the patriotic design now featured on three Mack Pioneer trucks hauling NASCAR equipment across the country during the 2026 season.
Read More →
Michelin Expands X Line Grip D Tire Line
Michelin is expanding its X Line Grip D drive tire lineup with a new pre-mold retread and additional sizes, building on what the company says is strong fleet adoption of the tire's traction, mileage, and fuel-efficiency benefits.
Read More →
Engine Technology Forum Launches SCR, DEF Resource Center Amid Emissions Debate
The Engine Technology Forum’s new online hub aims to provide fleets, policymakers, and equipment owners with fact-based information about selective catalytic reduction technology, diesel exhaust fluid and emissions compliance.
Read More →
Prime Inc. to Open $7.9M Flagship Used-Truck Dealership
A new driver-focused facility to sell Prime Inc's used trucks and trailers will be the first purpose-built location in the company's history.
Read More →
Lessons Learned About Alternative Fuels: Start Small, Stay Flexible
Practical advice on adopting alternative fuels and ZEVs from HDT's 2026 Top Green Fleets, from renewable diesel and natural gas to electric trucks.
Read More →
Kenworth Names Peter Ahrens General Manager
Leadership changes at Kenworth take effect July 1 as the OEM promotes two longtime Paccar executives to key management roles.
Read More →
Hino Adds Electric Class 6/7 Truck
Hino says the Le Series is an important step in the company's efforts to reduce environmental impact and support its customers’ sustainability goals.
Read More →
ACT Expo 2026: Highlights in Photos
The 2026 Advanced Clean Transportation Expo featured a broad range of commercial vehicle technologies, from EVs to autonomous trucks to the latest diesel and alternative-fuel engines.
Read More →
Hendrickson Debuts Electraax E-Axle for Medium-Duty Trucks
Developed with Driventic, Hendrickson's new integrated e-axle is designed to improve efficiency, reduce weight, and extend range in Class 6-7 EV applications.
Read More →
