Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

FlowBelow Gets Another AeroKit Factory and an Aftermarket Fitment; Names New CEO

FlowBelow's Tractor AeroKit aerodynamic device is now a factory-installed option on Volvo trucks and will soon be added to Daimler Trucks North America’s Alliance Parts catalog.

February 25, 2020
FlowBelow Gets Another AeroKit Factory and an Aftermarket Fitment; Names New CEO

An installed FlowBelow AeroKit aerodynamic device for tractors.

Image: FlowBelow

3 min to read


FlowBelow announced that its Tractor AeroKit aerodynamic device is now a factory-installed option on Volvo trucks, noting that the product delivers an estimated fuel savings of up to 2.23% based on SAE J1321 fuel economy tests using EPA SmartWay guidelines. The announcement was made at a Feb. 23 briefing at the Maintenance & Technology Council’s annual meeting in Atlanta.

Volvo also  offers factory-installed FlowBelow wheel covers and drive wheel fairings, and the Tractor AeroKit can be specified with Volvo’s Xceed fuel efficiency package. The system is available for VNL and VNR models in 4x2, 6x2 and 6x4 axle configurations.

Ad Loading...

It also incorporates a specific bracket for the center fairing, to support installations. Aftermarket versions of FlowBelow products have been available for select Volvo trucks since 2017.

“We worked directly with Volvo Trucks engineers to create the most effective and durable solution specific to their VNL and VNR models,” said Kyle Walker, FlowBelow’s vice-president – engineering. “We were able to reduce complexity while maintaining strength and durability.”

The company’s products will also be added to Daimler Trucks North America’s Alliance Parts catalog as of April. That will include first-fit drive wheel fairings and wheel covers for Freightliner and Western Star models.

Ad Loading...

In the process, Alliance Parts customers will be able to have FlowBelow products drop-shipped to locations within 24 hours.

New CEO

The Austin,Texas-based company also announced that it has found a new CEO in someone who was first exposed to the industry though his family’s trucking business, which operates out of Toronto, Ontario.

Richard Ruebusch has 15 years of experience in the automotive sector and 10 years in private equity. That, according to FlowBelow, equips him to launch the business on “an aggressive path of expansion through organic growth as well as acquisitions.”

Earlier in his career, Ruebusch worked with his family’s trucking business. His other experience has involved positions with firms in the heavy-duty products, small engines, and performance automotive aftermarket realms.

In past roles, he served as president and CEO of North America’s largest steel foundry and was CEO during the 2015 turnaround of MSD Performance Group, a manufacturer of automotive aftermarket products. Most recently , Ruebusch was CEO of Allied Aerofoam Products, an independent foam fabricator.

Ad Loading...

“FlowBelow has great potential to lead the industry through its reliable and advanced trucking aerodynamic products and I’m eager to move our business forward,” Ruebusch said.

“Rick’s unique mix of experience in finance, sales, marketing and international operations adds great value to FlowBelow and aligns perfectly with our future objectives,” said FlowBelow Aero President and Founder Josh Butler.

The company also announced it just gained its ISO 14001 environmental designation.

“We continue to evolve as an organization,” said Gordon Virginski, vicepresident of OEM and dealer programs. “FlowBelow is actually looking to grow a lot in the next couple of years.”



More Fuel Smarts

Collage of HDT Top Green Fleets with logo
Fuel Smartsby Deborah LockridgeMay 18, 2026

Top Green Fleets 2026: How Fleets Are Reducing Emissions in the Real World

What works in sustainable trucking today? Heavy Duty Trucking's Top Green Fleets are finding practical ways to cut fuel use, reduce emissions, and keep freight moving.

Read More →
California Clean Truck Program demo vehicle.
Fuel Smartsby News/Media ReleaseMay 13, 2026

California Launching $1 Billion Electric Truck Rebate Program

CARB says the California Clean Fuel Reward program will begin offering point-of-sale rebates of up to $120,000 for electric commercial trucks starting June 26.

Read More →
Closeup of engine in Mack truck
Equipmentby Deborah LockridgeMay 13, 2026

Mack Unveils EPA 2027-Compliant MP13 Engine With More Power, Better Fuel Economy

Along with unveiling its EPA 2027-compliant MP13 engine, Mack outlined powertrain changes across its Class 6-8 lineup, including new Cummins-based X10 engines.

Read More →
Ad Loading...
Crowd at Volvo booth at ACT Expo
Equipmentby Deborah LockridgeMay 8, 2026

How Volvo’s New D13 Engine Meets EPA 2027 Emissions Without Sacrificing Power or Fuel Efficiency

Volvo says advances in combustion and aftertreatment helped its new EPA 2027 D13 engine avoid the fuel-economy penalties many once expected from tighter NOx emissions limits.

Read More →
Two men in chairs on stage with big video screen behind them showing Tesla Semi
Fuel Smartsby Deborah LockridgeMay 7, 2026

'TCO’s Here.' Tesla Says Electric Semi Economics Are Ready for the Mainstream

Tesla’s Semi chief at ACT Expo outlined production growth, lower-cost models, charging expansion, and why the company believes fleets are leaving money on the table by waiting on electric trucks.

Read More →
Electric semi trucks parked at a charging station with overhead charging equipment, representing challenges in heavy-duty EV infrastructure deployment.
Fuel Smartsby News/Media ReleaseMay 5, 2026

What Will It Take to Scale Electric Truck Charging? New Electrification Coalition Report Identifies 11 Solutions

A new report from the Electrification Coalition outlines key barriers slowing electric truck charging deployment and offers policy solutions to accelerate infrastructure growth.

Read More →
Ad Loading...
NACFE Run on Less 2026 findings.
Fuel Smartsby Jack RobertsMay 1, 2026

NACFE: Fleets Need to Recalibrate TCO Strategies as Electric Trucks Gain a Long-Term Edge

NACFE’s Run on Less data has found that recent setbacks aside, electric truck powertrains are trending toward market leadership by 2025.

Read More →
Gray Volvo tractor pulling trailer on open highway
Fuel Smartsby Deborah LockridgeMay 1, 2026

New High-Horsepower Natural Gas Engine Could Expand Fleet Options

Westport and Volvo are demonstrating a 500-hp truck with diesel-like efficiency — one that also offers what Westport says is a better pathway to using hydrogen fuel in trucks.

Read More →
Illustration with oil wells silhouetted against red and gold sky
Fuel Smartsby Deborah LockridgeMay 1, 2026

Why Fuel Diversification Matters for Trucking Fleets

Relying on diesel alone exposes fleets to fuel price volatility. Here’s why diversification with electric, natural gas, and renewable fuels can reduce risk.

Read More →
Ad Loading...
Range Energy eTrailer.
Fuel Smartsby News/Media ReleaseApril 17, 2026

Range Energy Confirms eTrailer Performance in Winter Testing as Commercial Rollout Nears

Range Energy said its production-ready eTrailer system proved it can boost stability, safety, and efficiency in sub-zero winter conditions as the company moves toward scaled deployment.

Read More →