Fikes Truck Line, a leading flatbed specialist with headquarters in Hope, Ark., and terminals in Texas, Colorado and Kentucky, announced the launch of a new corporate web site, accessible at www.fikes.com.

The redesigned site is the next step in a re-branding effort that began earlier this year with the introduction of a new logo and slogan, “Connecting People with Purpose.” The Fikes’ web site features new design and navigation, a homepage with rotating promotions that refresh each time a user hits the page, an expanded “About Us” with stories and photos of the people behind the purpose, and sections for targeted groups. The overall brand campaign also includes a revamped company newsletter, and an advertising initiative aimed at recruiting owner-operators, agents, and fleets.
“We’re moving forward on many fronts to grow our business,” says Senior Vice President and COO, Gary Salisbury, “and we’re putting the pieces we need in place to support those goals. All of our marketing efforts are aimed at communicating a stronger message about our company.”
Fikes Truck Line is a non-asset-based, flatbed carrier specializing in the shipment of building materials, steel, machinery and manufactured goods for national clients such as Alcoa Aluminum, International Paper and Tamko Roofing. Over the past 25 years, the company has grown from a small intrastate operation into a $50-million-plus transportation firm serving shippers across the United States. For more information, call Fikes at (800) 643-6611 or visit their new web site at www.fikes.com.