Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Applied Intuition Acquires Embark Technology

Embark's test fleet of autonomous trucks will be coming off the road as the company is acquired by Applied Intuition, which provides software and tooling for autonomous vehicle development.

May 25, 2023
Applied Intuition Acquires Embark Technology

As part of the merger, the fleet of Embark test vehicles will be retired from the road.

Photo: Embark

2 min to read


Autonomous-truck developer Embark Technology is being acquired by Applied Intuition, a tooling and software provider for autonomous vehicle development.

Under the merger agreement announced May 24, Applied will acquire Embark in an all-cash transaction with an equity value of approximately $71 million.

Ad Loading...

Founded in 2016, Embark has built an autonomous software stack that uses machine learning methodologies for perception while relying on a safety-redundant computing system. The company also developed a custom-built hardware platform optimized for autonomy and has performed extensive real-world testing and system deployment, with over 1.5 million miles of autonomous operations conducted on highways.

But in March, news broke that Embark Technology was laying off about 70% of its employees, shutting down its Southern California and Houston, Texas, offices, and could shut down altogether.

Merger Means Retiring Embark Autonomous Test Trucks

Applied said it plans to integrate Embark's internal tools, data, and software assets to improve its offerings for customers in the trucking and automotive industries. Embark plans to retire its fleet of test vehicles as part of the transaction, but key employees are expected to remain to support Applied and expand the company's suite of product offerings.

Ad Loading...

"We are excited to acquire Embark," said Qasar Younis, co-founder and CEO of Applied Intuition. "This acquisition should enable us to advance our products and solve more specific, complex challenges for our customers. We respect the work Embark has accomplished in the autonomous vehicle industry and look forward to leveraging their expertise to better serve our global customer base."

"Today marks an exciting, new chapter for Embark," said Alex Rodrigues, co-founder and CEO of Embark. "I cannot wait to see where Applied takes the technology we have built."

Embark Merger Details

Under the terms of the agreement, which has been approved unanimously by the boards of directors of both companies, Embark shareholders will receive $2.88 per share in cash.

In a March 3 email to Embark employees that the company published on Medium, Rodrigues explained, “The last nine months have been tough for the autonomous trucking industry, and for Embark — the capital markets have turned their backs on pre-revenue companies, just as slipping manufacturer timelines have delayed the prospect of scaled commercial deployment.”

The transaction is expected to close in the third quarter of 2023 and is subject to approval by Embark shareholders and other customary closing conditions. Upon completion of the transaction, Embark shares will cease trading on NASDAQ, and Embark will become a privately held company.

More Equipment

Illustration showing DEF tank and Detroit engine
Equipmentby Deborah LockridgeJune 18, 2026

DTNA Software Update Gives Truckers More Time Before DEF Derates Take Effect

The changes reflect EPA guidance aimed at reducing downtime caused by emissions-system faults while maintaining compliance requirements.

Read More →
photo of a military truck with "Great American Trucks" wording on top of red-white-and-blue background.
Equipmentby Jack RobertsJune 16, 2026

Great American Trucks: The International MaxxPro MRAP

Built from an International WorkStar chassis and powered by a MaxxForce diesel, the MaxxPro MRAP became one of the most important military trucks of the Iraq War era.

Read More →
2026 Mack Granite interior.
Equipmentby News/Media ReleaseJune 11, 2026

New Mack Granite Cab Puts Driver Comfort Front and Center

Mack’s next-generation vocational truck features a roomier cab, premium seating, advanced steering technology, and a driver-focused interior designed with direct input from professional operators.

Read More →
Ad Loading...
Mack Trucks Pioneer Nascar Salutes truck.
Equipmentby News/Media ReleaseJune 11, 2026

Mack Unveils Fan-Selected Patriotic NASCAR Pioneer Wraps

Racing fans picked the patriotic design now featured on three Mack Pioneer trucks hauling NASCAR equipment across the country during the 2026 season.

Read More →
Michelin X Line Grip D tires.
Equipmentby News/Media ReleaseJune 9, 2026

Michelin Expands X Line Grip D Tire Line

Michelin is expanding its X Line Grip D drive tire lineup with a new pre-mold retread and additional sizes, building on what the company says is strong fleet adoption of the tire's traction, mileage, and fuel-efficiency benefits.

Read More →
Illustration of SCR/DEF system on heavy-duty truck
Equipmentby News/Media ReleaseJune 4, 2026

Engine Technology Forum Launches SCR, DEF Resource Center Amid Emissions Debate

The Engine Technology Forum’s new online hub aims to provide fleets, policymakers, and equipment owners with fact-based information about selective catalytic reduction technology, diesel exhaust fluid and emissions compliance.

Read More →
Ad Loading...
Artist rendering of dealership with trucks and trailers parked outside
Equipmentby News/Media ReleaseJune 2, 2026

Prime Inc. to Open $7.9M Flagship Used-Truck Dealership

A new driver-focused facility to sell Prime Inc's used trucks and trailers will be the first purpose-built location in the company's history.

Read More →
Red Kenworth truck pulling Paper Transport trailer
Fuel Smartsby Deborah LockridgeJune 2, 2026

Lessons Learned About Alternative Fuels: Start Small, Stay Flexible

Practical advice on adopting alternative fuels and ZEVs from HDT's 2026 Top Green Fleets, from renewable diesel and natural gas to electric trucks.

Read More →
Kenworth T680.
Equipmentby News/Media ReleaseMay 27, 2026

Kenworth Names Peter Ahrens General Manager

Leadership changes at Kenworth take effect July 1 as the OEM promotes two longtime Paccar executives to key management roles.

Read More →
Ad Loading...
White Hino Le electric tractor on show floor
Equipmentby News/Media ReleaseMay 26, 2026

Hino Adds Electric Class 6/7 Truck

Hino says the Le Series is an important step in the company's efforts to reduce environmental impact and support its customers’ sustainability goals.

Read More →