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ArticlesSeptember 16, 2012

Understanding Wheels and Torque

What do a pregnant woman from Maryland, a 48-year-old man from Ontario, and a driver in Seattle have in common? They are all victims of truck wheel-off incidents - a truck wheel flew off on the highway and struck their vehicles, in one case fatally

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Articlesby Deborah LockridgeSeptember 16, 2012

Aftermarket: Today's Trucks Demand More from Filters

If you have customers who think a filter's a filter, you've got an opportunity to educate them about why today's high-tech engines need a correspondingly sophisticated filtration system. For instance, take the plunger out of a fuel injector from one of today's diesel engines and hold it in your hand. The warmth of your hand will make the metal expand so you can't get the plunger back inside the barrel

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ArticlesSeptember 16, 2012

Developing your Green Marketing Strategy

Everybody talks about being "green" in their business practices, and consumers often say they want to buy "green" products. But the disparity between talk and action is often wide

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NewsSeptember 16, 2012

Goodyear Accepting Nominations for 30th Highway Hero Award

Goodyear is now accepting nominations for its 2012 North America Highway Hero Award through Jan. 31, 2013 at www.goodyeartrucktires.com.

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Articlesby Jim BeachSeptember 16, 2012

Using Technology to Smooth the Repair Order Process

When a driver pulls a truck into a service shop for a repair, scheduled or not, a service writer must bring together a lot of information before a work order can be generated. At the bare minimum,

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Articlesby Deborah LockridgeSeptember 16, 2012

Vehicle Electronics: How Have They Changed the Aftermarket Business?

As sophisticated electronics move from the engine to other parts of the truck, such as multiplexed dashboards, antilock brakes, stability and traction control and transmissions that talk to the engine, it becomes an ever more challenging tas

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ArticlesSeptember 16, 2012

Competing through Relationships

At a time when the independent parts and service provider is faced with increasing competition from industry consolidation, cheap overseas parts and online ordering, how do you compete

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Articlesby Jim ParkSeptember 16, 2012

Customers: Give 'em What they Want

A few three-martini lunches and a hunting trip won't hurt your chances of keeping a good customer, but it will take more than a few perks to keep today's fleets coming back

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NewsSeptember 14, 2012

Trucking Operational Costs Continue to Rise

The average marginal cost per mile for 2011 was $1.71, the highest rate since 2008. This data comes from the American Transportation Research Institute's findings in its 2012 update to An Analysis of the Operational Costs of Trucking.

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NewsSeptember 14, 2012

Truckload Turnover Surges in Second Quarter

The annualized turnover rate for linehaul truckload fleets of all sizes surged in the second quarter, with turnover at large fleets breaking the 100% barrier for the first time in more than four years, according to American Trucking Associations' quarterly Trucking Activity Report

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