Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

How Veritable Vegetable Cares for Employees, Clients, Community During COVID-19 Pandemic

As a perishable goods fleet, Veritable Vegetable is conscious of not only protecting its drivers and employees during the COVID-19 pandemic, but also checking in on its clients and the growers they work with.

Stephane Babcock
Stephane BabcockFormer Managing Editor
Read Stephane's Posts
April 23, 2020
How Veritable Vegetable Cares for Employees, Clients, Community During COVID-19 Pandemic

Veritable Vegetable provided drivers with locally sourced, organic, reusable face masks to protect them on the road and at the loading docks.

Photo: Veritable Vegetable

4 min to read


The rapid onset of the COVID-19 pandemic forced many fleets to juggle the safety of their teams, their products, and the people they serve. For perishable goods fleets such as Veritable Vegetable, the cards are stacked even higher against them.

Ad Loading...

As the crisis took hold, CEO Mary Jane Evans and her team at the California organic produce distributor were closely monitoring the news and information available and reacting as they learned anything new.

“There was a lot of misinformation out there, so it was important to seek out news outlets we could trust,” says Evans, who pointed out that San Francisco’s mayor was one of the first in the country to declare a state of emergency at the end of February and that California Gov. Gavin Newsom announced a shelter-in-place in mid-March.

Ad Loading...

“Our agility and adaptability, and our community focus, allowed us to quickly put in place a plan for how to keep our staff safe while continuing to do our critical work. Now, we’re focused on playing our part to flatten the curve while performing our duties as an essential business.”

Although the onset of the pandemic forced many Veritable Vegetable customers, such as restaurants, bakeries, and caterers, to close, Evans saw the demand from the company’s retail clients surge for several weeks – a reaction to panic shopping and people stocking up for an undetermined time at home in the face of the global health crisis.

Even as demand increased for the organic products they haul, the pandemic has caused disruptions in the product trade in general. “Skilled labor shortages continue to threaten all areas of the food system – farm workers, truck drivers, and retail personnel,” says Evans, adding that her team is also experiencing longer dock delays for loading with some vendors.

Warehouse workers are given masks and gloves to reduce the possibility of contracting COVID-19.

Photo: Veritable Vegetable

Taking Action to Protect Employees from COVID-19

Veritable Vegetable did not wait to see what effect the pandemic would have on their employees. Early on, it assessed the risk areas for its 37 drivers, who pilot vehicles ranging from delivery vans up to tractor-trailers, and adapted protocols to reduce exposure as much as possible.

Precautionary measures have included:

Ad Loading...
  • Sourcing organic, reusable face coverings for every staff member, including drivers.

  • Implementing a “no signature” policy for deliveries to reduce contact.

  • Outfitting trucks with sanitation caddies that include disinfectant, hand sanitizer and gloves.

  • Implementing enhanced protocols for cleaning vehicle cabs before, during and after truck runs.

  • Training drivers on sanitation best practices when using equipment and handling product, including frequent hand washing and the use of hand sanitizer.

  • Installing microwaves in all sleeper cabs, so drivers can prepare their own food, decreasing exposure in public spaces on the road.

“We also do the majority of our fueling onsite, which allows less frequent exposure at public fueling facilities,” adds Evans.

Veritable Vegetable has also reminded clients, customers, and everyone that is listening, that COVID-19 is not considered a foodborne pathogen by the Centers for Disease Control and Prevention or by the U.S. Drug Administration.

Partnering with one of its growers that makes spirits, Veritable Vegetable came up with a biodynamic alcohol-based disinfectant spray for use in and around the facilities.

Photo: Veritable Vegetable

As an essential business, the company must also keep office staff on hand to make sure pickups and deliveries are on the move and on schedule. Since hand sanitizer is a hard-found necessity these days, Evans and her team got a little creative when looking for a solution. Partnering with a grower that makes spirits, they came up with a biodynamic alcohol-based disinfectant spray for use in and around the facilities.

“We’re in a fortunate place, given the diversified nature of our customer base and services,” says Evans. “We’ve been able to adjust and respond quickly to a rapidly changing situation.”

Ad Loading...

'Community is More Important Than Ever'

The company has also created an internal working group to develop new and existing community partnerships to support front-line workers and food access efforts. As a perishable goods distributor, Veritable Vegetable has a unique view of the entire food system. The company frequently checks in with its customer base, growers, and community partners to see how they are doing, what they are doing, and how they can help their businesses through the outbreak and beyond.

“Community is more important than ever right now. We have to lean on one another, share resources, lift each other up to get through this together,” she adds. “As a social enterprise with a strong mission, community wellness and social justice are the lenses through which we do all business. Though these times are unprecedented and extremely challenging, our approach to solving complex problems has not changed. It is, and always will be, fundamental to us to take into account the health and wellbeing of our staff, customers, and growers, to stay agile, and to lead by example.”

Subscribe to Our Newsletter

More Safety & Compliance

Line of gray semi trucks with Fraley & Schilling logo
Safety & ComplianceJuly 15, 2026

How Fraley & Schilling Improved Logbook Compliance by Over 50%

Fraley & Schilling needed a way to close a compliance workflow gap in its ELD system without adding more work from driver training, reminders, and back-office follow-ups. It found the answer in a custom driver app.

Read More →
Man standing beside tractor-trailer in sepia tone with the words "Farewell CDL" superimposed on top
Driversby Jack RobertsJuly 1, 2026

Farewell, CDL: Why I'm Giving Up My Commercial Driver's License

After more than 20 years as a CDL holder, HDT Executive Editor Jack Roberts is letting his commercial license expire. Not because he wants to — but because trucking's nuclear verdict crisis has made the risks of public-road test drives too great for editors, manufacturers, and everyone involved.

Read More →
thermo king heavy duty trucking
SponsoredJuly 1, 2026

Enhance Fleet Performance with High-Efficiency Auxiliary Power Units

Drive sustainable cost savings while increasing driver comfort during short- and long-haul logistics operations.

Read More →
Ad Loading...
Maintenanceby Deborah LockridgeJune 23, 2026

Wabash Trailers Recalled for Improperly Installed Underride Guards

More than 900 Wabash dry van trailers may not comply with the Federal Motor Vehicle Safety Standard for rear impact guards.

Read More →
YouTube thumbnail with photo of K&B's Lance Evans with truck in the background and the words, Trucking's AI Wake-Up Call

Why K&B Trucking Is Embracing AI and Driver Safety Technology

Crunching data and embracing artificial intelligence are key in K&B Trucking's safety efforts, says the company's safety director.

Read More →
The Cyber Stop header showing an enforcement officer talking to a truck driver and a screen shot of the FMCSA's revoked ELDs list
Safety & Complianceby Ben WilkensJune 19, 2026

The Hidden Problem Behind FMCSA's ELD Revocations

NMFTA researchers say dozens of registered ELDs may be built on the same software platforms, allowing compliance and security concerns to persist even after individual devices are removed from the market.

Read More →
Ad Loading...
Illustration of inside truck cab with dashcam on window, definition of research, and ATRI logo

ATRI Wants Motor Carriers for Driver-Facing Camera Study

In this new study, the American Transportation Research Institute will explore how driver-facing cameras can impact safety and operational metrics in trucking fleets.

Read More →
Man seated in front of computer with inset of insights generated for a truck driver

Netradyne Intelligence Uses New AI Agents to Automate Response to In-Cab Camera Data

The company called the next-generation in-cab camera safety platform "a fundamental shift from systems that report on what happened to systems that actively drive what should happen next."

Read More →
Maintenanceby Deborah LockridgeJune 15, 2026

Mack, Volvo Issue ‘Do Not Drive’ Recall on Possible Wheel-Offs

Owners will be sent advance notice not to operate their affected vehicles until the remedy is performed.

Read More →
Ad Loading...
Fleetworth-Lytx integration.

Fleetworthy Integrates Lytx Video Snapshots into Safety+ Platform

A new Fleetworthy-Lytx integration gives fleet managers access to video context alongside safety event data, streamlining driver coaching and incident review.

Read More →