Michelin Americas Truck Tires has introduced a mobile application for Blackberry smart phones, which provides the location of the nearest Michelin truck tire or service provider.

"Based on research into the most popular mobile platforms in the trucking industry, we launched the Blackberry application first," said Jaye Young, U.S. country marketing manager, MATT. "But the Android and iPhone applications are not far behind. It's no secret that today's business runs in real-time, and our customers expect information literally at their fingertips-including information about where they can find Michelin tires."

The new application joins the existing Michelin OnCall emergency road service (ERS) and online dealer and service locator in Michelin's "Wherever You Go" offering.

With the new application, users can call Michelin OnCall ERS directly or search for a provider by category, including emergency road service, travel plazas, onsite tire service or MRT retread providers. The application can provide service providers based on the user's current GPS location or an entered location. It also gives users the ability to call the service provider or save the provider's information to their device's contacts or address book.

Michelin has also recently enhanced Michelin OnCall ERS at 1-800-TIRE-911.

"We now have direct contact with service technicians in order to ensure timely service of customers who need us, many times in the middle of the night," said Clive Guest, emergency roadside service manager, MATT. "We've also implemented very clear service metrics, so our partners are accountable for their performance. The initial response has been very positive, with call volumes increasing significantly in a very short time."

More info: www.michelintruck.com