Initially established for small fleets, Michelin's Advantage Program now includes owner-operators.
The Michelin Advantage Program provides consistent program pricing on new tires and Michelin Retread Technologies retreads. Purchases can be made with any Visa, MasterCard or American Express credit card. Program members also have access to Michelin ONCall emergency road service, 1-800-TIRE-911, with no dispatch fee.
The Advantage Program also supplies members with access to valuable resources on the Advantage Program website, which provides training information and maintenance tips and techniques. Along with regular e-newsletter updates on news, product updates and promotions, new in 2011 are quarterly webcasts on important tire topics, such as CSA 2010, tire casing analysis and more.
For more information: www.michelintruck.com
Michelin Advantage Extended to Owner-Operators
Initially established for small fleets, Michelin's Advantage Program now includes owner-operators.
More Products

Deflecktor: Hubbub Aerodynamic Wheel Cover Cost-Effective Even for Trailers
Aerodynamic wheel covers can deliver small but meaningful fuel-economy gains for fleets, and Deflecktor says its latest design aims to make the technology easier and more affordable to deploy.
Read More →
Fontaine Expands Flatbed Lineup with New Fleet-Focused Models, Eyes 2027 Launch
Fontaine is broadening its flatbed lineup with new models aimed at fleets, including a lightweight aluminum trailer expected in 2027 that emphasizes durability, repairability, and lower cost.
Read More →Fontaine's Fleet-Focused Force Flatbed Prototype [Watch]
A new prototype from Fontaine Trailer focuses on what fleets say they need most: easier repairs, lower maintenance costs, and practical, service-friendly design.
Read More →
HDT Honors the Best New Products of 2025 at TMC [Photos]
Heavy Duty Trucking's Top 20 Products awards recognize the best new products and technologies. Check out the award presentations at the 2026 Technology & Maintenance Council annual meeting.
Read More →
Detroit Engines: Trusted Performance, Built for What's Next
The Detroit® Gen 6 engine platform proves that real progress doesn’t require a complete redesign. Built on 20 years of trusted technology, these engines are designed for efficiency, stronger performance, and greater reliability than before. And they do it all while complying with 2027 EPA standards on every mile.
Read More →
HDT Top 20 Products 2026: The New Tools, Technologies, and Ideas Shaping Trucking
From pricing intelligence and compliance tools to charging infrastructure, diagnostics, tires, and AI, HDT’s 2026 Top 20 Products recognize the new tools, technologies, and ideas heavy-duty trucking fleets are using to run their businesses.
Read More →
Geotab Launches AI-Powered GO Focus Pro Dash Cam With 360-Degree Visibility
Geotab launches GO Focus Pro, an AI-powered 360-degree dash cam designed to reduce collisions, prevent fraud, and protect fleets from nuclear verdict risk.
Read More →Unplanned Downtime Is Costing Your Fleet More Than You Think
Misdiagnosis. Dealer backlogs. Repeat repairs. For heavy-duty fleets, these aren't just frustrations, they're profit killers. See how fleet managers are using modern diagnostic tools to catch problems faster, fix them right the first time, and take back control of their TCO.
Read More →Improve Safety & ROI: Top 6 Dashcam Tactics
6 intelligent dashcam tactics to improve safety and boost ROI
Read More →
Basic Tracking vs Next Generation Fleet Technology
Fleet software is getting more sophisticated and effective than ever, tying big data models together to transform maintenance, safety, and the value of your existing tech stack. Fleet technology upgrades are undoubtedly an investment, but updated technology can offer a much higher return. Read how upgrading your fleet technology can increase the return on your investment.
Read More →
