Heavy Duty Dialogue '10 is now available on DVD.


Filmed, digitally mixed and recorded live, the DVDs show both the presenters and screen shots of their slides.

Sessions included:

Opening comments were provided by MEMA and HDMA leadership on the state of the association and general comments on the industry and program.

Thomas PM Barnett of Enterra Solutions provided an expansive overview of the world's power structure and future in the segment, Great Powers: America and the World. The segment was moderated by Denny Michels, HDMA Chairman.

Juergen Reers of Roland Berger Strategy Consultants discussed a global view of the truck industry and the future direction of the markets in the segment entitled The Global Truck Industry 2020 - A Strategic Assessment. The segment was moderated by Howard Abramson of Transport Topics Publishing.

A panel of three industry-leading executives discussed their opinions of The Next 10 Years in Trucking, and the strategic direction they see the industry is heading in:
· Denny Slagle, North America Truck
· Clem Driscoll, CJ Driscoll & Associates
· Sandeep Kar, Frost and Sullivan

A discussion with the panel participants was moderated by Jim Mele of Fleet Owner Magazine and included questions from the audience.

Bob Bohn of Oshkosh Corporation discussed new products and the challenges of meeting the needs of the US government and local municipalities in the segment titled Competing in 2010-2020. Dr. Gene Goodson moderated the audience questions.

How Wall Street Views the CV Industry Through 2020 proved to be an enlightening and topical panel segment, and featured Eli Lustgarten, ESL Consulting and Bill Strauss of The Chicago Federal Reserve, moderated by Peter Nesvold of Lazard Asset Management.

A new and popular segment in 2010 featured a panel with 3 fleet owners discussing their views on Global Transporation Strategies. Linda Longton of Randall-Reilly moderated a lively discussion featuring:
· Jerry Moyes of Swift Transportation
· Pat Quinn of USXpress
· Jim O'Neal of O&S Trucking

Finally, the leading forecasting experts in the US CV industry provided their views on the immediate and future indicators for truck builds and timing of our industry recovery. Stu MacKay of MacKay & Co and Eric Starks of FTR & Associates discussed trends and took questions from the audience, moderated by Kate Miller of Newport Communications.

The three DVD set is available to HDMA member attendees for $49.95. Non-members and non-attendee pricing is also available. More info: www.hdma.org.