Eaton has launched a new brand of drivetrain components, called EverTough, engineered specifically for the aftermarket. Eaton made the announcement this week at the 2011 Heavy Duty Aftermarket Week conference in Las Vegas.

The new lineup provides aftermarket customers with the optimum balance of price and performance to meet their replacement part needs, according to the company. Eaton rolled out the EverTough brand with a new line of heavy-duty clutches.

The new EverTough components will complement Eaton's production parts currently available in the aftermarket, explained John Beering, vice president and general manager of Eaton's Clutch and Aftermarket business unit.

"The pricing will be competitively positioned to allow our fleet and dealer customers the opportunity a carry a complete portfolio of Eaton's new and aftermarket clutch products," Beering said. "And best of all, the EverTough brand will receive Roadranger sales and service support."

To ensure the new EverTough clutches have reliability and durability at a competitive aftermarket price, Eaton has designed the clutch with an aftermarket-specific facing, a release system with standard dual zerk fittings, and dampeners to meet the torsional vibration needs of the aftermarket. In addition, lube intervals are set at 25,000 miles to reduce maintenance cost.

With torque ratings available up to 2,050 pounds-feet Eaton's new EverTough clutches are available in both 14 and 15.5-inch heavy-duty designs for all makes of diesel-powered commercial trucks. Additionally, the clutches include a one-year unlimited mileage warranty.

More info: www.eaton.com.