Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Bridgestone Rolls Out Total Tire Fuel Savings Solution

LOUISVILLE, KY -- Five new steer, drive, and trailer tires in the Bridgestone Ecopia line, and four new tread designs in the Bandag FuelTech line provide drivers and fleets a fuel-efficient and eco-friendly option from new tire through retread

by Staff
March 23, 2012
Bridgestone Rolls Out Total Tire Fuel Savings Solution

Bridgestone's Ecopia tire and casing solution could save up to 5% in fuel costs.

3 min to read


LOUISVILLE, KY -- Five new steer, drive, and trailer tires in the Bridgestone Ecopia line, and four new tread designs in the Bandag FuelTech line provide drivers and fleets a fuel-efficient and eco-friendly option from new tire through retread.

Ad Loading...



The advanced compounding for lower rolling resistance, the innovative, tread designs for long, even wear and the additional technology benefits from the Ecopia tire and casing solution could save up to 5% in fuel costs, when compared to leading competitors, and up to 29% in total tire wear cost, when retreading an Ecopia casing with Bandag FuelTech.

"We've created a total solution for our customers that didn't shortchange fuel economy for tread wear or durability," said Scott Damon, vice president, marketing for Bridgestone Commercial Solutions. "To do that, we added smarter designs and new technology in our Ecopia products, and implemented technologies that extend the life of an Ecopia casing for our Bandag FuelTech products. These changes mean greater fuel savings for our customers that can contribute to a lower cost of ownership over the life of the tires."

The following technologies help that make Ecopia and FuelTech a total tire solution:
~ Within the tire tread, Bridgestone's patented NanoPro-Tech polymer technology, available in all new Ecopia tires, helps control particle movement, which reduces energy loss. That translates into improved fuel economy through lower rolling resistance. ~ Proprietary Fuel Saver Sidewall compound reduces heat generation, which lowers rolling resistance and improves fuel economy.
~ The IntelliShape sidewall, found in the M710 Ecopia drive radial and R197 Ecopia trailer tire, contain less bead filler volume, which lowers tire weight.
~ A new Defense Side Groove feature has been incorporated into the R283 Ecopia steer tire, which creates uniform pressure along the footprint at the shoulder and helps extend tread life.
~ A High Rigidity Tread Pattern was added to all Ecopia and FuelTech designs to extend wear.
~ The patented Waved Belt design in our Greatec Ecopia tires improves durability, contributing to a more retreadable casing, especially when paired with a Bandag FuelTech product. The use of patented Turn-In-Ply technology enhances durability and retreadability over the life of the casing.

All That in a Retread Too
These features found in Ecopia casings carry through to the retreading side, extending these fuel efficiency benefits while extending the life of the tire.

All FuelTech tread patterns complement the new drive and trailer Ecopia tires; B710 FuelTech drive and B197 FuelTech trailer retreads. For users of wide base singles, there are Bandag B835 FuelTech and B135 FuelTech retreads (based on the new Bridgestone Greatec M835 Ecopia drive and Greatec R135 Ecopia trailer radials).

"The Ecopia line is Bridgestone's answer to the bottom line demands of fleets and drivers who want to reduce their total cost of tire ownership and meet the growing demands for more environmentally-friendly solutions," Damon said. "We're proud to offer a solution that helps our customers lower costs over the life of the tire, and gives them greener returns along the way."

Customers can compute their potential savings with this tire solution using an online calculator at ecopiatrucktires.com. By entering a few details such as purchase price and removal mileage, users can quickly calculate projected savings over the life of their tires -- from estimated fuel and tire wear savings to their estimated reduction in CO2 emissions.

Topics:Products
Subscribe to Our Newsletter

More Products

Photo of back of aluminum flatbed trailer on show floor
Equipmentby Deborah LockridgeApril 2, 2026

Fontaine Expands Flatbed Lineup with New Fleet-Focused Models, Eyes 2027 Launch

Fontaine is broadening its flatbed lineup with new models aimed at fleets, including a lightweight aluminum trailer expected in 2027 that emphasizes durability, repairability, and lower cost.

Read More →
YouTube thumbnail with Fontaine Force flatbed trailer
Equipmentby Deborah LockridgeApril 2, 2026

Fontaine's Fleet-Focused Force Flatbed Prototype [Watch]

A new prototype from Fontaine Trailer focuses on what fleets say they need most: easier repairs, lower maintenance costs, and practical, service-friendly design.

Read More →
Collage of Top 20 Product award ceremonies
EquipmentMarch 31, 2026

HDT Honors the Best New Products of 2025 at TMC [Photos]

Heavy Duty Trucking's Top 20 Products awards recognize the best new products and technologies. Check out the award presentations at the 2026 Technology & Maintenance Council annual meeting.

Read More →
Ad Loading...
freightliner whitepaper
SponsoredMarch 31, 2026

Detroit Engines: Trusted Performance, Built for What's Next

The Detroit® Gen 6 engine platform proves that real progress doesn’t require a complete redesign. Built on 20 years of trusted technology, these engines are designed for efficiency, stronger performance, and greater reliability than before. And they do it all while complying with 2027 EPA standards on every mile.

Read More →
A mechanic in a workshop leans over the open engine compartment of a large yellow vehicle, inspecting components while holding a tablet.
Sponsoredby Kristy CoffmanMarch 9, 2026

Smarter Maintenance Strategies to Keep Trucks Rolling

In today’s cost-conscious market, fleets are finding new ways to get more value from every truck on the road. See how smarter maintenance strategies can boost uptime, control costs and drive stronger long-term returns.

Read More →
HDT Top 20 Products Award Logo
Fleet Managementby Deborah LockridgeFebruary 13, 2026

HDT Top 20 Products 2026: The New Tools, Technologies, and Ideas Shaping Trucking

From pricing intelligence and compliance tools to charging infrastructure, diagnostics, tires, and AI, HDT’s 2026 Top 20 Products recognize the new tools, technologies, and ideas heavy-duty trucking fleets are using to run their businesses.

Read More →
Ad Loading...
Photo of GO Focus Pro dashcam
Fleet Managementby News/Media ReleaseFebruary 11, 2026

Geotab Launches AI-Powered GO Focus Pro Dash Cam With 360-Degree Visibility

Geotab launches GO Focus Pro, an AI-powered 360-degree dash cam designed to reduce collisions, prevent fraud, and protect fleets from nuclear verdict risk.

Read More →
SponsoredFebruary 1, 2026

Reducing Fleet Downtime with Advanced Diagnostics

This white paper examines how advanced commercial vehicle diagnostics can significantly reduce fleet downtime as heavy duty vehicles become more complex. It shows how Autel’s CV diagnostic tools enable in-house troubleshooting, preventive maintenance, and faster repairs, helping fleets cut emissions-related downtime, reduce dealer dependence, and improve overall vehicle uptime and operating costs.

Read More →
SponsoredFebruary 1, 2026

6 Dashcam Tactics to Improve Safety & ROI

6 intelligent dashcam tactics to improve safety and boost ROI

Read More →
Ad Loading...
SponsoredJanuary 19, 2026

Basic Tracking vs Next Generation Fleet Technology

Fleet software is getting more sophisticated and effective than ever, tying big data models together to transform maintenance, safety, and the value of your existing tech stack. Fleet technology upgrades are undoubtedly an investment, but updated technology can offer a much higher return. Read how upgrading your fleet technology can increase the return on your investment.

Read More →