Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

General Truck Sales Named Volvo Dealer of the Year

Volvo Trucks named General Truck Sales of Muncie, Indiana, its 2018 Dealer of the Year for North America.

March 18, 2019
General Truck Sales Named Volvo Dealer of the Year

General Truck Sales dealer principal Steve Bassett (left of center) receives the award for the 2018 Volvo Trucks North American Dealer of the Year from (left to right) Peter Voorhoeve, president, Volvo Trucks North America; Bill Hubbartt, regional vice president, central U.S. region; Bruce Kurtt, senior vice president of U.S. sales for Volvo Trucks North America.

Photo courtesy Volvo Trucks

2 min to read


Volvo Trucks named General Truck Sales of Muncie, Indiana, its 2018 Dealer of the Year for North America.

The annual award recognized General Truck Sales and its employees for outstanding performance in a number of key areas, including growth of new truck sales, parts sales, customer satisfaction, dealer operating standards, franchise investment and support for other dealers.

Ad Loading...

“General Truck Sales consistently proves to be one of Volvo Trucks’ best all-around performing dealers and 2018 was no exception,” said Bruce Kurtt, senior vice president of U.S. sales for Volvo Trucks North America. “Dealer principal Steve Bassett and the whole General Truck Sales team’s continued commitment to customer success is unmatched in the industry and they are the ultimate ambassadors of the Volvo brand.”

General Truck Sales leveraged Volvo’s new VNL, VNR and VHD model families in straight truck and tractor applications to penetrate new markets, and has continued to invest in its facilities and service operations as a Certified Uptime Dealer, according to Volvo. General Truck Sales has been in operation since 1958 and has a track record of success under Bassett’s leadership, having previously been named Volvo Trucks’ North American Dealer of the Year in 2006, 2010 and 2016.

Volvo Trucks’ 2018 Dealer of the Year award recipients include:

Ad Loading...
  • North America                          General Truck Sales – Muncie, Indiana

  • U.S., Central Region                 General Truck Sales – Muncie, Indiana

  • U.S., Northeast Region             S&S Volvo – Lima, Ohio

  • U.S., Southeast Region            Nextran Truck Center – Pompano Beach, Florida

  • U.S., Southwest Region           Bruckner Truck Sales – Fort Worth, Texas

  • U.S., Western Region              TEC Equipment – Portland, Oregon

Volvo Trucks also honored its top dealers in Canada and Mexico. The 2018 Canada Dealer of the Year is Sheehan’s Truck Center of Burlington, Ontario, and the 2018 Mexico Dealer of the Year is Tractoautobuses Del Norte S.A. de CV of Chihuahua.

More Equipment

Line of vintage trucks
EquipmentJune 19, 2026

Historic, Vintage, and Antique Trucks at the 2026 ATHS Convention

More than 500 trucks were on display, indoors and out, at the 2026 American Historical Society annual convention in Springfield, Missouri.

Read More →
Illustration showing DEF tank and Detroit engine
Equipmentby Deborah LockridgeJune 18, 2026

DTNA Software Update Gives Truckers More Time Before DEF Derates Take Effect

The changes reflect EPA guidance aimed at reducing downtime caused by emissions-system faults while maintaining compliance requirements.

Read More →
photo of a military truck with "Great American Trucks" wording on top of red-white-and-blue background.
Equipmentby Jack RobertsJune 16, 2026

Great American Trucks: The International MaxxPro MRAP

Built from an International WorkStar chassis and powered by a MaxxForce diesel, the MaxxPro MRAP became one of the most important military trucks of the Iraq War era.

Read More →
Ad Loading...
2026 Mack Granite interior.
Equipmentby News/Media ReleaseJune 11, 2026

New Mack Granite Cab Puts Driver Comfort Front and Center

Mack’s next-generation vocational truck features a roomier cab, premium seating, advanced steering technology, and a driver-focused interior designed with direct input from professional operators.

Read More →
Mack Trucks Pioneer Nascar Salutes truck.
Equipmentby News/Media ReleaseJune 11, 2026

Mack Unveils Fan-Selected Patriotic NASCAR Pioneer Wraps

Racing fans picked the patriotic design now featured on three Mack Pioneer trucks hauling NASCAR equipment across the country during the 2026 season.

Read More →
Michelin X Line Grip D tires.
Equipmentby News/Media ReleaseJune 9, 2026

Michelin Expands X Line Grip D Tire Line

Michelin is expanding its X Line Grip D drive tire lineup with a new pre-mold retread and additional sizes, building on what the company says is strong fleet adoption of the tire's traction, mileage, and fuel-efficiency benefits.

Read More →
Ad Loading...
Illustration of SCR/DEF system on heavy-duty truck
Equipmentby News/Media ReleaseJune 4, 2026

Engine Technology Forum Launches SCR, DEF Resource Center Amid Emissions Debate

The Engine Technology Forum’s new online hub aims to provide fleets, policymakers, and equipment owners with fact-based information about selective catalytic reduction technology, diesel exhaust fluid and emissions compliance.

Read More →
Artist rendering of dealership with trucks and trailers parked outside
Equipmentby News/Media ReleaseJune 2, 2026

Prime Inc. to Open $7.9M Flagship Used-Truck Dealership

A new driver-focused facility to sell Prime Inc's used trucks and trailers will be the first purpose-built location in the company's history.

Read More →
Red Kenworth truck pulling Paper Transport trailer
Fuel Smartsby Deborah LockridgeJune 2, 2026

Lessons Learned About Alternative Fuels: Start Small, Stay Flexible

Practical advice on adopting alternative fuels and ZEVs from HDT's 2026 Top Green Fleets, from renewable diesel and natural gas to electric trucks.

Read More →
Ad Loading...
Kenworth T680.
Equipmentby News/Media ReleaseMay 27, 2026

Kenworth Names Peter Ahrens General Manager

Leadership changes at Kenworth take effect July 1 as the OEM promotes two longtime Paccar executives to key management roles.

Read More →