Peterbilt has launched a new campaign to find the ultimate fan of the truck brand to celebrate the production of its 1 millionth truck, scheduled to take place in mid-January 2018.

The SuperFan campaign will connect with Peterbilt drivers and fans to give them a platform to express the role that the brand has played in their lives. The Peterbilt SuperFan promotion will recognize five SuperFans through a promotional campaign culminating with a special presentation at the 2018 Mid-America Trucking Show.

One finalist will be selected as the top SuperFan and will be honored with the keys to the unique, 1 millionth production unit, a Peterbilt Model 567 Heritage, fully customized to celebrate this milestone.

“The Peterbilt brand is built on loyalty, it is the lifeblood of our business. We want to reward that loyalty, and the 1 millionth truck milestone will be the perfect opportunity,” said Kyle Quinn, general manager, Peterbilt.

Peterbilt is accepting submissions from fans throughout the United States and Canada via a dedicated website at through Dec. 22, 2017. People are encouraged to visit the website and submit their stories, videos, and photos that show the passion that makes them a SuperFan. The five finalists will be selected just after the New Year.