Related: The 2016 Trailers Update
East Manufacturing Names Dump Trailer Product Manager
East Manufacturing appointed Chris Cooler as its product manager for dump trailers in addition to his role as Mid-South regional manager.

Chris Cooler Photo: East Manufacturing

East Manufacturing appointed Chris Cooler as its product manager for dump trailers in addition to his role as Mid-South regional manager.
In his new role, Cooler will oversee all dump trailers and truck dump bodies for the brand. He has been working with dump trailers since 1992, when he became East’s manager of production engineering. In that role, he led the engineering team in addition to performing all engineering functions of the dump trailer product line.
“Chris has a firm understanding of the dump market,” said Charlie Wells, vice president sales and marketing. “His previous experience with East dump trailers combined with our new dump technology is an asset to East and our customers’ future growth.”
After four years with East, Cooler became chief engineer at Davy Drill, an Ohio-based construction drill rig manufacturer. He subsequently advanced to sales engineer, and then after a four-year period at Schnabel Foundation Co., he became vice president for Davey Drill, where he was involved with sales in addition to production and engineering management.
Cooler holds a bachelor’s degree in mechanical engineering from Georgia Institute of Technology in Atlanta, Georgia.
More Equipment

Great American Trucks: The International MaxxPro MRAP
Built from an International WorkStar chassis and powered by a MaxxForce diesel, the MaxxPro MRAP became one of the most important military trucks of the Iraq War era.
Read More →
New Mack Granite Cab Puts Driver Comfort Front and Center
Mack’s next-generation vocational truck features a roomier cab, premium seating, advanced steering technology, and a driver-focused interior designed with direct input from professional operators.
Read More →
Mack Unveils Fan-Selected Patriotic NASCAR Pioneer Wraps
Racing fans picked the patriotic design now featured on three Mack Pioneer trucks hauling NASCAR equipment across the country during the 2026 season.
Read More →
Michelin Expands X Line Grip D Tire Line
Michelin is expanding its X Line Grip D drive tire lineup with a new pre-mold retread and additional sizes, building on what the company says is strong fleet adoption of the tire's traction, mileage, and fuel-efficiency benefits.
Read More →
Engine Technology Forum Launches SCR, DEF Resource Center Amid Emissions Debate
The Engine Technology Forum’s new online hub aims to provide fleets, policymakers, and equipment owners with fact-based information about selective catalytic reduction technology, diesel exhaust fluid and emissions compliance.
Read More →
Prime Inc. to Open $7.9M Flagship Used-Truck Dealership
A new driver-focused facility to sell Prime Inc's used trucks and trailers will be the first purpose-built location in the company's history.
Read More →
Lessons Learned About Alternative Fuels: Start Small, Stay Flexible
Practical advice on adopting alternative fuels and ZEVs from HDT's 2026 Top Green Fleets, from renewable diesel and natural gas to electric trucks.
Read More →
Kenworth Names Peter Ahrens General Manager
Leadership changes at Kenworth take effect July 1 as the OEM promotes two longtime Paccar executives to key management roles.
Read More →
Hino Adds Electric Class 6/7 Truck
Hino says the Le Series is an important step in the company's efforts to reduce environmental impact and support its customers’ sustainability goals.
Read More →
ACT Expo 2026: Highlights in Photos
The 2026 Advanced Clean Transportation Expo featured a broad range of commercial vehicle technologies, from EVs to autonomous trucks to the latest diesel and alternative-fuel engines.
Read More →
