Freight-matching load board company Internet Truckstop has rebranded itself as, the company announced.

The Internet Truckstop name will become the umbrella brand which includes, uDrove, Real Time Freight, ITS Financial services, D&S Factors and Roady’s Truck stops. CEO Scott Moscrip announced the change as well as the new logo and brand identity, reflecting that the company has outgrown its beginnings as just a load board. The company promised that the only visible changes will be the website’s new look and new name and that it will continue to provide the same services and support as before.

“We have reinvented the way we express our brand and brand values,” said Brent Hutto, chief marketing officer. “The current brand is not reflective of our growth and of our technology focus.” was founded in 1995 by Scott Moscrip to provide freight-matching services for the transportation industry. For more information, go to