The Together for Safer Roads coalition, with Anheuser-Busch InBev, Republic Services, and the New York City Department of Citywide Administrative Services, will work with a behavioral AI company to test ways to reduce blind zones around the truck as part of the new Truck of the Future project.

About one-quarter of all truck-related deaths in the U.S. are due to vision-related, low-speed maneuvers, according to TSR, and international research has found that driver visibility is related to over one-third of truck crashes with vulnerable road users such as pedestrians and bicyclists.

Last fall, TSR announced the Truck of the Future initiative to identify and test commercially viable technological solutions to eliminate collisions between commercial trucks and other vehicles caused by driver visibility. TSR President David Braunstein called the project a “call to arms regarding an underappreciated aspect of road safety.”

The winner of the inaugural Truck of the Future program is a UK-based company, Humanising Autonomy. A “behavior AI company,” it uses a methodology combining behavioral psychology, statistical artificial intelligence, and novel deep learning algorithms to understand, infer and predict the full spectrum of human behaviors.

Humanising Autonomy will use its computer vision and behavior AI technology to add a nuanced understanding of vulnerable road user behavior to fleets. The software will help improve fleet driver visibility and reaction times, and the project will leverage the hardware and video telematics abilities of the company's integration partners, StreamMax and VisionTrack. Deployments will take place in collaboration with Anheuser-Busch, Republic Services, and NYC DCAS in the New York metro area and in Guadalajara, Mexico.

“This cutting-edge technology will help an important part of the road-using community across the country and the world as we continue to expand our work internationally,” Braunstein said in an announcement. “Our goal has always been to create stronger partnerships between public and private fleets and the cities within their operational spheres. This development in fleet safety will help to bridge that existing divide.”

Together for Safer Roads is a global non-profit organization that works with government, businesses and community stakeholders on local projects, fleet safety management and technology initiatives to prevent traffic crashes, injuries and deaths. TSR was started in conjunction with the UN's Decade of Road safety and has partners around the world. TSR's members include AB InBev, AT&T, CalAmp, Geotab, Lyft, Marsh, PepsiCo, Republic Services, Samsara, UPS and others.

TSR is using the Truck of the Future announcement to also launch its Summer of Innovation, in which the organization will highlight all of the Safer Roads Studios initiatives.