Prime Inc. opened a new 61,000-square-feet building at its Salt Lake City terminal packed with amenities for their truck drivers and other employees. The aim? To recruit and retain employees in a tough job market.
Trucking Company Adds Luxury Amenities to Attract Drivers
Prime opened a new building packed with luxuries like a salon, spa, sleep lab and daycare to attract and retain truck drivers and other employees.

Prime opened a new building packed with luxuries like a salon, spa and daycare to attract and retain truck drivers in Salt Lake City.
Photo: Prime
The new building includes a salon, spa, daycare, gym, private bunk rooms, basketball court, healthcare, lounge and a cafe serving 2,500 meals each week to recruit and retain associates seeking a unique opportunity in Salt Lake City’s competitive job market, Prime officials said in a press release.
At the new building, Prime associates have access to healthcare and a sleep lab. In addition, associates can work out with a personal trainer for free. As part of the company’s wellness program, trainers also provide customized workouts to keep truck drivers active while on the long haul.

The new amenities building includes a truck driving simulator for students earning their Commercial Driver’s License through Prime’s official training program.
Photo: Prime
The new amenities building includes a state-of-the-art truck driving simulator for students earning their Commercial Driver’s License through Prime’s official training program.
The new building is part of a multi-faceted effort to retain and recruit more drivers and warehouse staff in the face of one of the lowest unemployment rates in the nation. Utah has a 2.9% unemployment rate, and the country is facing a years-long shortage of truck drivers.

The new building includes a salon, spa, daycare, gym, private bunk rooms, basketball court, healthcare, lounge and a cafe serving 2,500 meals each week .
Photo: Prime
Prime has similar amenities buildings in Springfield, Missouri, and Pittston, Pennsylvania.
As the crossroads of the West, Salt Lake City is close to major interstates including Interstate 15, I-80 and I-70. Approximately 750 trucks pass through Prime’s Salt Lake City terminal each week.
More Drivers

Federal Proposal Would Allow Pell Grants for Shorter-Term Job Training
The Department of Labor plans to expand Pell Grant eligibility to some shorter workforce training programs, a move the American Trucking Associations said will help strengthen commercial driver training schools and diesel technician training programs.
Read More →
Owner-Operator Model Gets Boost as DOL Proposes 2024 Independent Contractor Definition Reversal
For an industry that has watched this issue go back and forth for years, the independent contractor proposal marks the latest swing in the regulatory pendulum.
Read More →
FMCSA Reinstates Field Warrior ELD to Registered Device List
One electronic logging device has been reinstated to the FMCSA's list of registered ELDs.
Read More →
How One Company is Using Smart Suspension Technology to Reduce Driver Injuries and Improve Retention
America’s Service Line adopted Link’s SmartValve and ROI Cabmate systems to address whole-body vibration, repetitive strain, and driver turnover. The trucking fleet is already seeing measurable results.
Read More →
CarriersEdge Announces 2026 Best Fleets to Drive For
The 18th annual contest recognizing the best workplaces for truck drivers sees changes to Top 20, Hall of Fame
Read More →
FMCSA Targets 550+ ‘Sham’ CDL Schools in Nationwide Sting Operation
The Federal Motor Carrier Safety Administration issued more than 550 notices of proposed removal to commercial driver training providers following a five-day nationwide enforcement sweep. Investigators cited unqualified instructors, improper training vehicles, and failure to meet federal and state requirements.
Read More →
DOT Alleges Illinois Issued Illegal Non-Domiciled CDLs
Illinois is the latest state targeted and threatened with the loss of highway funding by the U.S. Department of Transportation in its review of states' non-domiciled CDL issuance procedures. The state is pushing back.
Read More →
FMCSA Locks in Non-Domiciled CDL Restrictions
After a legal pause last fall, FMCSA has finalized its rule limiting non-domiciled commercial driver's licenses. The agency says the change closes a safety gap, and its revised economic analysis suggests workforce effects will be more gradual than first thought.
Read More →
Trucker Path Names Top Truck Stops for 2026
Truck driver ratings reveal the best chain and independent truck stops in the country.
Read More →6 Dashcam Tactics to Improve Safety & ROI
6 intelligent dashcam tactics to improve safety and boost ROI
Read More →
