Struggling LTL giant YRC Worldwide announced it's reorganizing its leadership structure, with four executives leaving the company.


The company says the changes will strengthen the company's focus on critical areas to streamline decision making while eliminating redundant efforts and costs.

"Today's announcement is a significant, strategic step as we take advantage of the full power of YRC Worldwide," stated Bill Zollars, chairman, president and CEO of YRC Worldwide. "A functional organization structure allows us to dedicate an even broader team of seasoned experts to the support of our customers along all lines of our business - clearly a competitive advantage."

The following YRC Worldwide appointments are effective immediately, reporting directly to Zollars:

Sales - YRC Worldwide welcomes John Garcia to the company as executive vice president and chief sales officer. In this new role, Garcia will be responsible for sales strategy and results across YRC and the regional operating companies. His consolidated sales organization will coordinate sales activities with YRC Logistics to leverage YRC Worldwide global capabilities. Prior to joining YRC Worldwide, Garcia was the president of Sprint's largest wireless business unit and chief marketing officer for the corporation.

Operations - Mike Smid, president of YRC Inc. and chief operations officer, will assume responsibility for the operations of all YRC Worldwide regional and national networks including his current leadership role as president of YRC Inc. In that role, Smid recently led the successful integration of the Yellow and Roadway national networks.

Finance - Tim Wicks, currently executive vice president and chief financial officer, will lead a newly consolidated organization of all strategic and operational finance activities across YRC Worldwide companies. In addition, Sheila Taylor, currently vice president, finance and investor relations, will also assume the role of treasurer reporting to Wicks.

Marketing - Greg Reid, executive vice president and chief marketing officer, will lead a consolidated marketing effort, including brand and business development initiatives, supporting all YRC Worldwide companies. In addition to chief marketing O\officer, Reid most recently served as executive vice president, Enterprise Solutions Group.

Technologies and Service - Mike Naatz, executive vice president and chief information and service officer, assumes responsibility for YRC Worldwide Information Technology, YRC Customer Service as well as the strategic direction for the regional customer service functions. Naatz previously led and will continue to lead the enterprise-wide program management efforts initially designed to support the integration of Yellow and Roadway.

YRC Logistics - John Carr assumes the role of president for YRC Logistics, leading the YRC Worldwide global logistics management company focused on transportation, distribution and global services for clients. Previously, Carr was chief operating officer for YRC Logistics and president for the Americas and Europe.

Leaving the company are Keith Lovetro, former president, YRC Regional Transportation; Michael Rapken, former executive vice president and chief information officer; Jim Ritchie, former president of YRC Logistics; and Christina Wise, former vice president and treasurer.