XRS Corp. (formerly Xata Corporation) announced that the company's board of directors has promoted and appointed Christian Schenk to senior vice president, product strategy & market growth,

, and a member of the company's executive committee, effective immediately. Previously, Schenk was vice president, product marketing & market development.

In his new role, Schenk will have responsibility for the company's product roadmap, product marketing, lead generation, inside sales, partnerships, channel marketing and sales enablement.

Before joining XRS, Schenk spent many years in the fleet technology and wireless industries as owner of ELCON Systems, a leading producer of toll collection solutions for the North American and European commercial transportation markets, and as the co-founder of SelectComm Communications, one of North America's largest wireless distributors, which went public in 2008.

Schenk was instrumental in the company receiving the Top 100 Fastest Growing Company award for four consecutive years.

Schenk is an active member of many trucking-related associations, including the American Trucking Associations, the National Private Truck Council and the International Foodservice Distributors Association. He also sits on several industry advisory panels and advisory committees including the CTIA Alumni and Telematics Americas.