Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Volvo Trucks Sees One Strong Year Leading into Another

Alluding to Volvo’s rollout of not one but two new trucks in the past few month, Volvo Trucks North America President Göran Nyberg declared “it’s a great year to introduce a new truck.”

David Cullen
David Cullen[Former] Business/Washington Contributing Editor
Read David's Posts
September 26, 2017
Volvo Trucks Sees One Strong Year Leading into Another

Göran Nyberg speaking at NACV show. Photo: Evan Lockridge

3 min to read


Göran Nyberg speaking at NACV show. Photo: Evan Lockridge

ATLANTA-- Alluding to Volvo’s rollout of not one but two new trucks in the past few month, Volvo Trucks North America President Göran Nyberg kicked off the company’s presser here at the North American Commercial Vehicle Show on Sept. 25 by declaring “it’s a great year to introduce a new truck.”

Nyberg said that’s because market conditions remain strong, with the OEM forecasting a NAFTA Class 8 market of 225,000 units for this year. He added that he “would not be surprised” if that figure ended up higher. Nyberg also said he's currently predicting that “next year, [truck] sales will be stronger” than in 2017.

Ad Loading...

“The highway business has come back in a strong way,” he said, xplaining what is driving the Class 8 market. “And manufacturing is coming back and construction spending is up, too.”

He said a strong labor market coupled with a rise in consumer spending is driving GDP growth. Nyberg added that the “rebounding manufacturing sector” is expected to see moderate growth next year while construction spending—already at “an all-time high”-- will continue to gradually increase. On top of that, he pointed out that diesel prices ae low and forecast to rise only slightly in 2018.

Nyberg said market growth was being supported by Volvo and its dealers. He said the OEM now has a dealership count of “420 and growing” and said dealers have together invested $600 million since 2010 to grow their parts and service capabilities.

Ad Loading...

He said these investments have to date yielded 65 added locations as well as a 51% increase in bay capacity; 80% in service capacity; 116% in technicians; and a whopping 312% in master techs. He added that there are “another 13 dealer locations in the pipeline.”

Magnus Koeck, vice president of marketing and brand management, highlighted the OEM’s introductions earlier this year of its new regional tractor, the Volvo VNR, and its new flagship linehauler, the Volvo VNL.

Both trucks boast an array of new technological features and the VNL stands out as the company’s first all-new highway tractor in 20 years. Indeed, a Volvo executive told HDT that the rollouts of those two trucks amounted to the “introduction of the next 10 years” of heavy-duty truck design.

Koeck noted that the VNL was “designed with the driver in mind,” with that effort including conducting interviews with 2,000 drivers to help inform the layout and features of the new truck. 

“The future is coming faster than any of us are expecting it,” said Nyberg, who advised that he see electric power “coming first to light and medium trucks. “For sure,” he added, “we are looking at all options [for powering trucks]. But for the foreseeable future, heavy trucks will continue to be based on the proven diesel.” 

Ad Loading...

At the NACV show, Volvo also announced that the interiors of its Volvo VHD 300 daycab and VHD 400 regional sleeper models now feature numerous driver safety and comfort features, including LED lighting, new seating choices, and optimized ergonomic.

The interiors include an all-new dashboard that puts often-used controls within the driver’s reach. Centered in the gauge cluster is a configurable, five-inch color driver information display that provides trip and diagnostic data. The driver information display is customizable, so that critical information is available at a glance. A dash-top tray features 12-volt power and USB connectivity to keep devices fully powered.

VHD models will now also be equipped with the OEM’s smart steering wheel, which places the controls for nearly all of the driver interface functions at a driver’s fingertips. The smart steering wheel is attached to Volvo’s Perfect Position air-assisted, fully adjustable steering column, which enables drivers not only to tilt and telescope the steering column, but also tilt the steering wheel relative to the steering column.

Related: Gauging the Tech that Will Drive the Future of Trucking

More Fleet Management

LIne graph showing spot rates and driver availability over time
Fleet Managementby Deborah LockridgeJune 22, 2026

Truckload Rates Keep Rising as Tight Capacity Fuels Freight Market Recovery

Spot and contract rates continued climbing in May and June, not because freight demand is surging, but because fewer trucks and drivers are available.

Read More →
Geotab screen on AI concept background
Fleet ManagementJune 17, 2026

What Geotab's New AI Connector Means for Fleets

Fleets can now ask their usual AI assistants questions about maintenance, safety, fuel use, and vehicle performance, using their live Geotab data, and take action on the answers without leaving their preferred AI tool.

Read More →
Image of computer screen with BidBoardX interface

New C.H. Robinson Tool Opens Door to More Predictable Freight

BidBoardX lets carriers search, bid on, and secure committed freight opportunities through a single digital marketplace.

Read More →
Ad Loading...
Amazon electric cargo bike on New York City street
Fleet ManagementJune 15, 2026

New York City's Microhub Project is Delivering Results

Trucking, last-mile delivery companies, and environmental advocates like what they are seeing so far with New York's microhub program.

Read More →
Illustration of hourglass and trucks backed up to a dock
DriversJune 15, 2026

Why Truck Detention Keeps Costing Fleets Time and Money

A 2024 ATRI study found detention affects nearly 40% of truckload stops and costs the industry more than $15 billion annually. Despite the toll on drivers, fleets, and supply chains, the problem remains stubbornly persistent.

Read More →
Panel discussion
Fleet Managementby Deborah LockridgeJune 12, 2026

Time is Running Out to Apply for Exclusive HDT Event

Heavy Duty Trucking Exchange brings fleet managers and suppliers together for the deeper conversations that lead to ideas, partnerships, and solutions. Time is running out to apply for the September event.

Read More →
Ad Loading...
Empty trailer with worker loading a pallet of cargo
Fleet ManagementJune 10, 2026

Amazon Launches Less-Than-Truckload Freight Offering for All Businesses   

This launch is the latest addition to Amazon Supply Chain Services, a portfolio of supply chain capabilities from Amazon, including freight, distribution, fulfillment, and parcel shipping.

Read More →
Stacks of intermodal containers at port with truck driving between them

Import Cargo Volume to See Year-Over-Year Gain Again in June, Then Remain Below 2025 Levels Into Fall

After July, the report predicts a weakening in import volume as consumer uncertainty remains high and the impact of increasing inflation takes its toll.

Read More →
Equity Interest Auction
SponsoredJune 8, 2026

AUCTION OF EQUITY INTEREST IN HEAVY HAUL TRUCKING COMPANY!!

Mark your calendar: June 30, 2026 (10:00 a.m. PDT). A 37.5% ownership interest in MagnaTrans, LLC, a California limited liability company doing business as Magna Transportation Group, will be sold in an in-person and online auction to the highest bidder or bidders under Article 9 of the Uniform Commercial Code. The Rancho Cucamonga-based heavy haul and over-dimensional trucking company operates across California, Oregon, and Arizona.

Read More →
Ad Loading...
Volvo OTA updates.

Volvo Trucks Adds Unattended Over-the-Air Software Update Capabilities

The latest evolution of Volvo’s over-the-air update technology allows software updates to run while trucks are parked, helping fleets keep vehicles current without disrupting operations.

Read More →