Transportation business software provider Transflo has hired industry veteran Jim Rodi as its chief commercial officer.

Rodi is tasked with leading Transflo’s go-to-market functions, including sales, marketing, customer success, and business development, while also collaborating with current management to guide overall strategy and vision.

“Transflo’s position as a trusted technology partner, for both mobile workflow and infrastructure software solutions, creates a unique opportunity to work closely with customers to develop products addressing the next wave of carrier, broker and shipper pain points,” said Rodi.

Rodi has over 20 years of experience in transportation software with stints at Qualcomm, Rand McNally, and Trimble. He most recently served as executive vice president and group general manager of Trimble Transport and Logistics.

“Jim brings decades of industry experience and a deep understanding of how our customer base is evolving within the rapidly changing transportation technology landscape,” said Frank Adelman, president and chief executive officer of Transflo.

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