Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Survey: Pay Most Important for Drivers in Deciding Where to Work

A new survey asked thousands of truck drivers nationwide what makes them choose one job over another, and pay came out as the top reason, followed by the amount of time they get at home and then benefits.

by Staff
August 28, 2014
Survey: Pay Most Important for Drivers in Deciding Where to Work

 

4 min to read


A new survey asked thousands of truck drivers nationwide what makes them choose one job over another. Pay came out as the top reason, followed by the amount of time they get at home and then benefits.

The poll was conducted by third party logistics provider National Retail Systems, which includes the trucking companies Keystone Freight and National Retail Transportation.

Ad Loading...

In the poll, 79% of the drivers polled agreed that salary was most important when choosing a job. Sign-on bonus and training were the lowest, at 13% and 11%, respectively.

“It used to be that regional and long-haul drivers were making better money, but now with the new hours of service they are required to have more downtime,” said David Bullins, NRS’ East Coast recruitment officer. “That downtime ultimately means less money, so drivers are now making the push to become local drivers instead. Since drivers cannot run like they used to, home-time has now become a higher priority.”

When drivers were asked how many truck driver jobs they have had in the past 10 years, 42% had between three and five jobs. 

Ad Loading...

"This just shows how in demand drivers are," Bullins says. "They can work for a company, and if they aren’t happy with the color of their tractor or the tone of a dispatcher, it is as easy as going down the street to pick up a new job.”

Despite the amount of pay being so important to drivers, NRS Vice President Joe Brady said current market conditions will not allow transportation companies to increase pay beyond a certain level.

“With driver pay increases it is challenging for asset-based transportation companies to make money,” he said. “Customers are reluctant to raise pricing, even though ever increasing variables such as new equipment, maintenance, and employee benefits continue to rise with inflation. These expenses add up, and transportation companies many times are forced to incur the cost-differential.”

Seventy-nine percent of those polled had said they go to the Internet to search driver jobs, while 42% said they apply for two to three jobs at a time when looking for a new job. Almost 8% say they apply for more than 15 jobs at a time.

Lupe Casas, an NRS truck driver recruitment officer who specializes in owner-operator drivers, said the numbers only emphasize how hiring drivers is truly a race. “As a recruiter you need to process a driver quickly, because within a couple of days they could already be driving for another company.”

Ad Loading...

The survey also asked truckers the top reasons for leaving their previous job, and found that 43% said salary was the main reason. Home-time was the second most common reason at 28%.

“Retention is as important as recruitment and training,” Bullins says. “Why spend thousands of dollars to continue bringing on new drivers when management can make changes to retain the current fleet?”

“Companies are spending thousands, if not millions of dollars per year, towards advertising truck driver jobs instead of addressing some of the root causes of the truck driver shortage,” says Chris Saville, NRS marketing director.

“In many cases high school graduates do not have the option of choosing the career path as a truck driver due to the state minimum age of 21,” Saville point out. “By the time any graduates with aspirations of becoming a truck driver have reached the state minimum, they have most likely chosen a different career. Becoming a driver is almost like everyone’s plan ‘B’ because there is no career path directly out of high school. Insurance is also a barrier for these new drivers.

“The only ones winning are the job recruitment companies, because there is so much demand for truck drivers,” he added. “ This is only going to get worse as time goes on.”

Ad Loading...

NRS used its years of collected truck driver contact information to conduct the survey and also asked drivers via an online article to participate in the online survey.

NRS Truck Driver Jobs Survey Results Data

As a truck driver what most attracts you to a job? (Please select up to 3).

New Equipment 47%                                                                Salary 79%   Company Reputation 31%   Home Time 67%   Benefits 52%   Sign-on Bonus 13%   Location 36%   Type of Run 32%   Training 11%   Other/Not Sure 6%  













How many driving jobs have you had in the last 10 years?

Ad Loading...
  • 1-2 47%

  • 3-5 41%

  • 6-8 5%

  • 9+ 7%

Where do you go to find truck driving jobs?

  • Internet 79%

  • Newspaper/Magazine 4%

  • Hiring Fair 1%

  • Flyers 1%

  • Truck Stop 1%

  • Referral 11%

  • Other 3%

When applying for driver jobs, how many do you usually apply for?

  • 1 15%

  • 2-3 42%

  • 4-6 20%

  • 7-10 7%

  • 11-15 2%

  • 15+ 8%

  • Not Sure 6%

Ad Loading...

What were the top reasons for you leaving your last job? (Please select up to 3).

  • Equipment 22%

  • Salary 43%

  • Company Reputation 14%

  • Home Time 28%

  • Benefits 21%

  • Location 9%

  • Type of run 17%

  • Retirement 22%

  • Health Reasons 7%

  • Training 2%

  • Lay-off 16%

  • Other 21%

More Drivers

Illustration with trojan horse and lock with inside of cargo container in background
Fleet Managementby News/Media ReleaseApril 23, 2026

New Trojan Driver Cargo Theft Scam Bypasses Carrier Vetting Systems

Cargo theft rings plant operatives as drivers inside legitimate, fully vetted carriers, then execute coordinated thefts that look like a traditional straight theft from the outside.

Read More →
Female truck driver.
Driversby News/Media ReleaseApril 21, 2026

WIM, Trucker Path Name Top 3 Women-Friendly Truck Stops

ATA’s Women In Motion Council and Trucker Path highlight three truck stops that meet all seven safety-focused criteria and rank highest among female drivers.

Read More →
Illustration of driver medical exam paperwork over duotone background of a blood pressure check

FMCSA Extends Paper Medical Card Exemption … Again

Five states still aren't ready to accept commercial driver medical exam information directly from the medical examiner's registry.

Read More →
Ad Loading...
Mack Pioneer tractor.
Driversby Jack RobertsApril 10, 2026

Mack Launches Digital Driver Guide for Chassis-Specific Truck Info

Mack’s new, virtual owner’s manual delivers VIN-based, on-demand guidance for vehicle systems via web, app, and soon in-cab displays.

Read More →
Close-up of Western Star truck logo with red star emblem on chrome grille, representing the brand’s identity in the trucking industry.
Driversby News/Media ReleaseApril 6, 2026

Western Star Showcases Truckers' Pride and Skill

Western Star is expanding its Star Nation Experience in 2026, adding new competitions and dealer participation to highlight operator skills and promote careers in trucking.

Read More →
Photo of truck driver at podium holding award
Driversby News/Media ReleaseMarch 27, 2026

Best Fleets to Drive For: Two Carriers Earn Overall Award for First Time

CarriersEdge announced the 2026 Best Fleets to Drive For overall winners, with Crawford Trucking, Fortigo Freight Services, and FTC Transportation receiving top awards.

Read More →
Ad Loading...
Illustration of Department of Labor building, diesel technician at a computer, and driver training semi trailer
Driversby Deborah LockridgeMarch 10, 2026

Federal Proposal Would Allow Pell Grants for Shorter-Term Job Training

The Department of Labor plans to expand Pell Grant eligibility to some shorter workforce training programs, a move the American Trucking Associations said will help strengthen commercial driver training schools and diesel technician training programs.

Read More →
Illustration of truck owner operator and magnifying glass with the word "regulations"
Driversby Deborah LockridgeFebruary 26, 2026

Owner-Operator Model Gets Boost as DOL Proposes 2024 Independent Contractor Definition Reversal

For an industry that has watched this issue go back and forth for years, the independent contractor proposal marks the latest swing in the regulatory pendulum.

Read More →
 Truck with door open and enforcement officer talking to driver about ELD
Safety & ComplianceFebruary 26, 2026

FMCSA Reinstates Field Warrior ELD to Registered Device List

One electronic logging device has been reinstated to the FMCSA's list of registered ELDs.

Read More →
Ad Loading...
Photo of truck driver in yellow safety vest walking alongside tractor-trailer
Driversby Deborah LockridgeFebruary 25, 2026

How One Company is Using Smart Suspension Technology to Reduce Driver Injuries and Improve Retention

America’s Service Line adopted Link’s SmartValve and ROI Cabmate systems to address whole-body vibration, repetitive strain, and driver turnover. The trucking fleet is already seeing measurable results.

Read More →