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Study: More Techs and Services Drive Repair Shop Profits

Adding technicians and services can significantly boost revenue and profits for independent repair shops, a new study by Fullbay has found.

July 13, 2023
Study: More Techs and Services Drive Repair Shop Profits

A new study sponsored by Fullbay found that repair shop profitability increases as the number of techs employed and services offered increases.

Photo: Jim Park

4 min to read


Fleets that depend on independent truck repair shops may be encouraged by findings in a new report that paints a picture of an industry that's changing to meet the changing needs of the trucking industry. They might not be as happy about trends in labor rates.

Fullbay, a provider of maintenance management technologies, has released its “State of Heavy Duty Repair Report.” The study surveyed more than 1,600 maintenance professionals in the freight, logistics and repair industries in order to determine the overall state of North American independent repair shops serving the heavy-duty trucking market.

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“The diesel industry can be lucrative – but how much a shop earns can depend on many factors, like what services it offers, the number of techs on staff, and even where it’s located,” said Patrick McKittrick, CEO of Fullbay.

More Services, More Technicians, More Profit

Fullbay’s study suggests that, generally speaking, the more services a shop offers, the more profitable it its.

These services encompass any repair or maintenance service that better serves customers, according to the report. These include services such as mobile repairs, tire repair, and welding and fabrication, among others. The study found that shops offering only one service see average gross revenues between $250,000 - $2 million. In contrast, 28% of shops offering seven services crossed into the $4 million revenue threshold or higher.

Shops also generally saw revenue increase as they added technicians. The study found that growing from three to four technicians yielded a 40% increase in revenue. Likewise, growing from five to six or seven technicians continued to increase revenue in the shop.

Limiting a shop to one or two types of vehicles can severely impact a shop's revenue prospects, the study also found. Shops that can service four to six makes and models seem to be the sweet spot for the highest revenue potential.

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That said, once shops begin servicing seven types of vehicles or more, their revenue potential drops to the same level as shops servicing three (or fewer) types of vehicles.

Technicians and Labor Rates

Fullbay found that 76% of shops surveyed raised labor rates in 2022. The report also noted that the more technicians a shop had, the higher the increase tended to be.

Shops with one to two technicians, for example, hiked their rates an average of $7.10 per hour. Shops with 21 to 40 techs raised their rates an average of $14.60 per hour. Many of these shops also boosted technicians’ hourly rates in 2022, the report found. Of the shops that raised their labor rates, a whopping 92% also boosted hourly pay for technicians.

The report also looked at how much revenue technicians generate – but found those figures varied according to geographic location and the overall labor rate. That said, Fullbay found that most technicians bring in between $5,000 and $20,000 per month. However, the report noted that in some select locations, technicians can bring over $40,000 per month.

The study also found that technicians, on average, bring in between $5,000 to $20,000 in monthly revenue for the shops that employ them.

Photo: Jim Park

Most technicians (46%) are paid an hourly wage, the study found. It also noted – somewhat surprisingly – that the highest paid technicians are in the Southeastern U.S., averaging $46 per hour. The Southeast also led in terms of technicians who are paid salaries instead of an hourly wage. Technicians in the Southeast average earning (pre-tax) $7,434 per month.

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The study also found that 49% of shop work is scheduled ahead of time, while 51% of work is as requested or emergency.

And it seems customers reward fast, accurate work. Shops report that over half the work they do — 59%, to be exact — is repeat business. Not surprisingly, shops over 30 years old and shops with four or fewer technicians seem to attract the most repeat business. The older shops, in particular, command high loyalty from their customers, reporting that of their customers, 77% had been in before for service.

General Growth Across the Board

The report also noted that independent heavy-duty repair shops are generally doing well. It found that in 2021, shops across continental North America averaged 34% growth over 2020. In 2022, shops grew 19% on top of that 34%.

While these numbers might suggest shops saw less growth in 2022, the report cautions that 2021 was largely a rebound year after the slump of 2020. It concluded that once shops had recovered from their pandemic troubles, they did continue to see steady growth.

The report found that the Southeast had the greatest year-over-year growth in 2022, with the Southwest and Midwest close behind.

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Overall, the report paints a picture of an industry that is rapidly changing in order to deal with new technologies and customer need for expedited maintenance.

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