From the HDT archives: Starsky Robotics Goes All-In on Autonomous Trucks
Starsky Robotics Takes its Final Bow
Starsky Robotics founder Stefan Seltz-Axmacher said his autonomous trucks development company is shutting down. "Trucking companies aren’t great technology customers," he said.

Starsky Robotics founder Stefan Seltz-Axmacher (left) announced the demise of his autonomous truck development company in a blog written for Medium magazine.
Photo" Starsky Robotics
It was an obsession, Stefan Seltz-Axmacher, founder and CEO of Starsky Robotics, of his quest to develop a viable autonomous truck, in a blog for Medium. But instead of announcing his company’s success, Seltz-Axmacher found himself announcing that the company he founded and had such high hopes for will shutter its doors, instead.
In his blog, Seltz-Axmacher wrote:
In 2015, I got obsessed with the idea of driverless trucks and started Starsky Robotics. In 2016, we became the first street-legal vehicle to be paid to do real work without a person behind the wheel. In 2018, we became the first street-legal truck to do a fully unmanned run, albeit on a closed road. In 2019, our truck became the first fully-unmanned truck to drive on a live highway.
And in 2020, we’re shutting down.
In 2018, we reported that while most companies exploring autonomous trucks were insisting that a driver would still be in the cab for years to come, Starsky was going all-in on the early adoption of Level 5 autonomous systems, moving freight without any human in the vehicle at all.
Seltz-Axmacher placed the blame for Starsky’s demise on a number of factors, including timing, tech adoption curves, and mostly on a industry that he said is seemingly indifferent to new technology:
The nature of the participants in the trucking industry also reinforces the decision to be an operator. Trucking companies aren’t great technology customers (you should see what they use), and no one knows how to buy safety-critical on-road robots. Even if Starsky perfected general autonomy and perfectly validated safety, it would take years to deploy sufficient systems to make the necessary profits.
At the moment, Seltz-Axmacher is in the process of winding the company down and selling off its assets. But, above all else, he sounds sour on the prospect of autonomous trucks coming to the mainstream in the near future:
From my vantage point, I think … no one should be betting a business on safe AI decision makers. The current companies who are will continue to drain momentum over the next two years, followed by a few years with nearly no investment in the space, and (hopefully) another unmanned highway test for five years.
I’d love to be wrong. The aging workforce which will almost certainly start to limit economic growth in the next 5–10 years; the 4,000 people who die every year in truck accidents seem a needless sacrifice. If we showed anything at Starsky, it’s that this is buildable if you religiously focus on getting the person out of the vehicle in limited-use cases. But it will need to be someone else to realize that vision.
You can read Seltz-Axmacher’s full blog here.
More Fleet Management

How Innovative Trucking Leaders Turn Change Into an Advantage
As the pace of change accelerates in trucking, the fleets that adapt best have more than the latest technology. They have cultures that embrace improvement.
Read More →
Freight Broker Bonds Just Got Harder to Get. Here's What That Means for Your Fleet.
When it gets harder for a freight broker to prove they are financially sound, the ones who cannot clear that bar get pushed out of the market. And those are exactly the brokers who used to leave motor carriers holding the bag.
Read More →
Long-Awaited Canadian Border Bridge to Open in Detroit
For trucking, the bridge opening should offer immediate improvements in efficiency and reliability, with new customs facilities, expanded inspection capacity, and direct freeway-to-freeway connections.
Read More →
Aurora Rolls Out Next Generation of Driverless Trucks for Commercial Freight
Aurora's latest autonomous trucks it's rolling out with International feature lower-cost hardware designed for a million miles as the company expands commercial driverless freight operations across the U.S. Sun Belt.
Read More →
Freight Tonnage Down, Rates up, as Lower Capacity Powers Trucking Recovery
The recovery from the freight recession continues to be driven by reduction in capacity rather than by increased demand.
Read More →
Think Your Trucking Fleet Isn't Using Much AI? Think Again
Shadow AI — the use of unauthorized artificial intelligence tools at work — is becoming increasingly common, putting sensitive company data at risk. Learn how trucking fleets can protect sensitive data while embracing AI.
Read More →
ArcBest Consolidates Brands, Cuts Workforce
The company will bring three business units under the ArcBest brand, eliminate about 2% of positions, and expects the changes to generate $40 million in annual savings.
Read More →
Trucking Fleets Faced Record Operating Costs During Third Year of Freight Recession
ATRI's annual operational cost report shows carriers trimmed fleets, delayed equipment purchases, and ran older trucks as expenses continued to outpace freight rates.
Read More →
Michelin Adds AI Assistant to MyConnectedFleet Platform
Michelin’s new generative AI tool delivers instant fleet insights, helping managers analyze fuel use, tire maintenance, vehicle status, and operational performance without manually creating reports.
Read More →
LytxOne Platform Now Features AI, Compliance, and Asset Tracking Tools
New enhancements add AI-powered insights, asset tracking, compliance automation, and configurable privacy controls to Lytx's all-in-one fleet management platform.
Read More →
