Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Starsky Robotics Takes its Final Bow

Starsky Robotics founder Stefan Seltz-Axmacher said his autonomous trucks development company is shutting down. "Trucking companies aren’t great technology customers," he said.

March 19, 2020
Starsky Robotics Takes its Final Bow

Starsky Robotics founder Stefan Seltz-Axmacher (left) announced the demise of his autonomous truck development company in a blog written for Medium magazine. 

Credit:

Photo" Starsky Robotics 

3 min to read


It was an obsession, Stefan Seltz-Axmacher, founder and CEO of Starsky Robotics, of his quest to develop a viable autonomous truck, in a blog for Medium. But instead of announcing his company’s success, Seltz-Axmacher found himself announcing that the company he founded and had such high hopes for will shutter its doors, instead.

In his blog, Seltz-Axmacher wrote:

Ad Loading...

In 2015, I got obsessed with the idea of driverless trucks and started Starsky Robotics. In 2016, we became the first street-legal vehicle to be paid to do real work without a person behind the wheel. In 2018, we became the first street-legal truck to do a fully unmanned run, albeit on a closed road. In 2019, our truck became the first fully-unmanned truck to drive on a live highway.


And in 2020, we’re shutting down.

In 2018, we reported that while most companies exploring autonomous trucks were insisting that a driver would still be in the cab for years to come, Starsky was going all-in on the early adoption of Level 5 autonomous systems, moving freight without any human in the vehicle at all.

Seltz-Axmacher placed the blame for Starsky’s demise on a number of factors, including timing, tech adoption curves, and mostly on a industry that he said is seemingly indifferent to new technology:

The nature of the participants in the trucking industry also reinforces the decision to be an operator. Trucking companies aren’t great technology customers (you should see what they use), and no one knows how to buy safety-critical on-road robots. Even if Starsky perfected general autonomy and perfectly validated safety, it would take years to deploy sufficient systems to make the necessary profits.

At the moment, Seltz-Axmacher is in the process of winding the company down and selling off its assets. But, above all else, he sounds sour on the prospect of autonomous trucks coming to the mainstream in the near future:

Ad Loading...

From my vantage point, I think … no one should be betting a business on safe AI decision makers. The current companies who are will continue to drain momentum over the next two years, followed by a few years with nearly no investment in the space, and (hopefully) another unmanned highway test for five years.


I’d love to be wrong. The aging workforce which will almost certainly start to limit economic growth in the next 5–10 years; the 4,000 people who die every year in truck accidents seem a needless sacrifice. If we showed anything at Starsky, it’s that this is buildable if you religiously focus on getting the person out of the vehicle in limited-use cases. But it will need to be someone else to realize that vision.

You can read Seltz-Axmacher’s full blog here.

More Fleet Management

2026 ACT Expo Speakers

ACT Expo 2026 Unveils Speaker Lineup Focused on Real-World Fleet Technology Deployment

Nearly 400 executives and fleet leaders will address AI, autonomy, zero-emission vehicles, and connected technologies at ACT Expo 2026 event in Las Vegas in May.

Read More →
thermo king heavy duty trucking
SponsoredMarch 2, 2026

How Thermo King’s AI-Fueled Telematics Drive Fleet Efficiency

Thermo King's AI-powered telematics enhance fleet efficiency with smart monitoring, predictive maintenance, and real-time insights. Improve uptime and help reduce costs with these advanced digital solutions.

Read More →
Illustration with fraud and cybersecurity images and the words "The Cyber Stop"
Fleet Managementby Ben WilkensFebruary 26, 2026

NMFTA Targets Freight Fraud and Telematics Supply Chain Risks

New carrier identity checks, industry resources, and telematics supply chain research aim to make freight fraud and cyber risks harder to exploit.

Read More →
Ad Loading...
Bobit Business Media logo displayed next to The Fleet Source logo on a white background, separated by a vertical line.
Fleet Managementby News/Media ReleaseFebruary 25, 2026

Bobit Business Media Expands Fleet Technology Platform with Acquisition of Roadz Partner Portfolio

Bobit Business Media has acquired key partner agreement assets from Roadz, expanding its role as a go-to-market partner for fleet technology providers and strengthening its digital sourcing capabilities.

Read More →
American Class 8 tractor-trailers.
Fleet Managementby News/Media ReleaseFebruary 24, 2026

ATRI Seeks Carrier Data for 2026 Operational Costs Report

The annual benchmarking study from ATRI adds year-over-year comparisons for repeat participants as fleets navigate shifting market conditions.

Read More →
Fleetworthy fleet management.
Fleet Managementby News/Media ReleaseFebruary 23, 2026

Fleetworthy Unifies Brands Under Single Banner to Streamline Fleet Readiness

Company consolidates Bestpass, Drivewyze and CPSuite into one platform aimed at reducing vendor complexity and controlling fleet costs

Read More →
Ad Loading...
Podcast thumbnail saying "Cargo Theft: Is Your Load Next?"
Fleet ManagementFebruary 23, 2026

Double Brokering, Phishing, and the Rise of Strategic Cargo Theft

Cargo theft has evolved from parking-lot break-ins to cyber-enabled strategic fraud. Here’s what fleets need to know.

Read More →
YouTube thumbnail with Scott Cornell, HDT Talks Trucking Logo, and the words, "Is Your Load Next?"
Safety & Complianceby Deborah LockridgeFebruary 20, 2026

The New Cargo Theft Playbook — And How Fleets Can Fight Back

Cargo theft has shifted from parking-lot break-ins to organized international schemes using double brokering, phishing, and even spoofing tracking signals. In this HDT Talks Trucking video podcast episode, cargo-theft investigator Scott Cornell explains what’s changed and what fleets need to do now.

Read More →
Daimler Truck North America Vice President David Carson
Fleet Managementby Jack RobertsFebruary 19, 2026

Capacity Overhang Begins to Clear, But Fleets Aren’t Ready to Spend 

Daimler Truck’s David Carson sees early signs of tightening capacity — yet buyers remain wary, extending trade cycles and resisting a pre-2027 emissions surge. 

Read More →
Ad Loading...
Map showing which states have bad freight bottlenecks
Fleet Managementby News/Media ReleaseFebruary 17, 2026

Chicago Interchange Overtakes Longstanding New Jersey Intersection as Worst Freight Bottleneck

The American Transportation Research Institute's annual analysis of truck speeds through congested interchanges yielded a new worst bottleneck this year.

Read More →