The online freight matching platform Riteload, formerly Myriteload, has named transportation industry veteran Justin Kreimer as its chief revenue officer.

Kreimer has 20 years of operations and customer acquisition experience in the transportation space. He joins Riteload from USA Truck, where he served as the vice president of trucking operations.

“We expect our loadboard to be a gamechanger for the trucking space by eliminating freight brokers completely and putting significantly more money into drivers’ and shippers’ pockets,” said Matthew Kane, founder & CEO. “We have very aggressive roll-out plans and Justin is the perfect fit to lead this effort. His vast experience in all facets of the trucking industry, and his proven track record building and managing teams make him the ideal executive to cement Riteload’s position as the innovative leader in the market.”

Previously Kriemer served as the vice president of operations at Marten Transport, where his responsibilities included management of the dry van division and temperature controlled fleet as well as regional sales management and facility buildout and acquisitions.

He holds BS Degrees in both Logistics and Marketing, each from the University of Tennessee, Knoxville.

Riteload has rebranded from Myriteload as the company enters an expected period of growth. Riteload’s business model eliminates freight brokers form its loadboard to create a marketplace where carriers and shippers connect directly. The company has spent the past two years working with carriers and shippers to prioritize its technology development.