Related: Mack's New Top Dog Looks Ahead
Mack Inks Telematics Deal with Trimble
Mack says adding Trimble’s data analysis expertise to its telematics offerings will give its customers more meaningful insight into asset performance and productivity.

Mack says a pending partnership with Trimble Transportation Enterprise will provide its customers with innovative tools for routing and dispatch, asset maintenance solutions, business intelligence, transportation management and fleet visibility.
Photo: Mack Trucks
AUSTIN, TX -- Mack Trucks announced at the ATA Annual Meeting on Oct. 29, it has entered into a Memorandum of Understanding (MOU) with Trimble Transportation Enterprise (formerly TMW Systems), an industry-leading provider of transportation software solutions that help change the way freight is moved.
“We are pleased to announce our planned collaboration with Trimble Transportation Enterprise and study how we can bring their fleet efficiency solutions to our customers,” said David Pardue, vice president of connected vehicles and uptime services for Mack Trucks. “Applying Trimble Transportation Enterprise’s approach to analyzing data will provide customers a clearer view of asset performance and help boost productivity.”
Trimble Transportation Enterprise provides customers with innovative tools for routing and dispatch, asset maintenance solutions, business intelligence, transportation management and fleet visibility in order to maximize efficiencies within a customer’s fleet.
"We recognize there are numerous opportunities to improve service and repair inefficiencies, and collectively we can better solve them," said Scott Vanselous, executive vice president and general manager of asset maintenance solutions for Trimble Transportation Enterprise. "We look forward to working with Mack Trucks to continue to provide innovative solutions to our customers.”
Details regarding specific offerings to be developed have not yet been finalized.
In other Mack news from the ATA Annual Meeting, the company also announced a new partnership with analytics provider leader SAS. The company says the partnership with SAS will allow Mack to more effectivelyanalyze the data flowing from GuardDog Connect that guides the uptime decisionmaking.
“With SAS solutions, we’re able to see patterns in our data that we were not seeing previously, allowing us to even more efficiently and effectively maximize uptimefor our customers,” said Pardue. He added that SAS helps customers transform volumes of data into intelligence that lead to better decision making.
“SAS helped Mack build a scalable, flexible, enterprise-wide analytics systemthat enables the company to act upon signals from the telematics system in ways thatexceed the expectations of Mack’s end customers: trucking companies,” said Bill Roberts, SAS director of IoT. “The system uses analytical techniques includingvisualization, machine learning and artificial intelligence to interpret streamingGuardDog Connect data and drive action when specific conditions arise.”
Mack also announced at the 2018 ATA Annual Meeting that it would continue to sponsor ATA's Share the Road program in 2019. Mack has sponsored Share the Road since 2001.
“Mack remains focused on highway safety, and we fully support the powerful message that the Share the Road drivers relay to the general public about operating safely around large trucks,” said Jonathan Randall, senior vice president of sales and marketing for Mack Trucks North America. “We incorporated many safety features into the design of the Mack Anthem, which the Share the Road drivers utilize to deliver their messages to millions of people across the country.”
Professional truck drivers present live safety exhibitions for students, media and policy makers, demonstrating how to drive safely alongside semi-trucks through the Share the Road program. Each driver in the program has an outstanding driving record, including many with one million or more accident-free miles.
The drivers travel throughout the country in a 2018 Mack Anthem 70-inch Stand Up Sleeper model teaching the public about truck stopping distances and how that differs from passenger cars, plus potential truck blind spots while also discussing other safety considerations that can help ensure safe travels.
More Fleet Management

Why Private Fleets Are Taking More Freight
Private fleets are putting their own trucks on demanding customers and high-cost lanes as companies seek greater control over service, costs, and capacity.
Read More →
Color Match Smarter: Tools That Restore & Perform
For fleet managers and collision repair professionals keeping heavy-duty trucks on the road, getting the color right the first time isn't just about appearance — it's about efficiency, turnaround time, and bottom-line results. Discover how today's digital color tools are transforming the repair process from guesswork to precision.
Read More →
FMCSA Pauses Biennial-Update Enforcement Amid Motus Transition
Carriers whose updates were due on or after June 1 have more time, while FMCSA works to stabilize its new registration system and warns of phishing sites impersonating its new carrier registration system, Motus.
Read More →
2026 Blueprint for Countering Smarter Supply Chain Theft
Cargo theft is no longer just the cost of doing business. It's a multi-billion-dollar criminal enterprise exploiting vulnerabilities across your fleet, drivers, and supply chain.
Read More →
How Telematics Improves Visibility, Control, and Performance in Refrigerated Fleets
Explore how telematics help refrigerated fleets improve visibility, uptime, efficiency, compliance, and cargo protection across connected cold chain operations.
Read More →
What the U.S.-Canada Trade War Means for Trucking
Escalating U.S.-Canada tariffs could disrupt cross-border freight, reduce truck volumes, raise costs, and create new uncertainty for carriers on both sides of the border.
Read More →
What Are Trucking’s Top Concerns for 2026?
The American Transportation Research Institute wants to know what's worrying trucking fleet managers, drivers, and other stakeholders in its annual Industry Issues survey.
Read More →
American Trucking Associations Looks for a New Leader
ATA President and CEO Chris Spear abruptly left his job at the association on August 21, at a pivotal time for the trucking industry.
Read More →
Public Wi-Fi Cybersecurity Risks: How Truck Drivers and Fleets Can Protect Their Data
Public Wi-Fi can expose truck drivers and fleets to credential theft, malware, and other cyber threats. Here’s how to reduce the risk on the road.
Read More →
For Nicky Cupp, Fleet Innovation Starts With Frustration
HDT Truck Fleet Innovator Nicky Cupp turns everyday pain points at Fraley & Schilling into opportunities for better technology and smarter processes.
Read More →


