Luber-finer University, an interactive online training program from the filtration manufacturer, is available for distributors and point-of-sale associates who work in the heavy-duty equipment industry.

The comprehensive training tool, which can be accessed from any internet-connected device, educates users about Luber-finer filters, the filters’ competitive advantages and describes the science behind filtration technologies.  

“This one-of-a-kind, user-friendly training tool allows Luber-finer to make our extensive expertise in the filtration market easily accessible to our partners,” said Layne Gobrogge, director of heavy-duty marketing for Champion Laboratories, Luber-finer’s parent.

“In addition to providing users with a solid foundation about the basics of filtration, the training simplifies the more technical aspects of filtration technology.”

Luber-finer University was designed to be approachable, engaging and interactive, he said. The training modules educate users about heavy duty filtration and Luber-finer’s filtration products; teach users about the science of filtration; debunk industry myths; and provide actionable sales tools

Interactive content os presented in media-rich formats including videos, 3-D product viewers, "click-to-flip" presentations and more. They organized in short 15- to 30-minute units, allowing users to pace their learning at a speed that works for them

More than 1,000 people have already enrolled in Luber-finer University training since its launch in July. Requests to enroll in Luber-finer University should be submitted to Luber-finer’s team of regional sales managers. Visit luber-finer.com/contact/regional-manager-locator.aspx to obtain contact information.