International Truck says it's creating an industry forum for the trucking industry, called UpNext, to discuss emerging trends and topics that are driving industry change.
"There's a clear need for concerted industry dialogue on the new technologies that everyone is discussing and that will revolutionize the way we all do business – technologies like electrification, digital supply chain, autonomous trucking and blockchain," said Mark Johnson, Navistar's vice president, strategic marketing. "UpNext is intended to serve as a central platform for exploration of these and other important topics. Its goal is to spark lively discussions that will facilitate critical thinking, heightened collaboration and even public policy action."
The UpNext forum is being designed to spark dialogue among expert commenters. Currently, UpNexttrucking.com houses critical content related to industry issues. This includes white papers from International and curated content from other sources, including media outlets and other industry thought leaders.
The site’s architecture is a fluid design, allowing its content to expand and keep pace with industry dialogue, according to International.
"The industry today is facing a period of radical disruption, when new and existing players are rethinking the trucking industry's entire ecosystem to drive operational efficiencies," said Johnson. "UpNext is designed to ask the big questions, provide an expert point of view, and bring together policy makers, carriers and other industry leaders to drive meaningful and beneficial change. We look forward to productive dialogue conducted in that spirit."
