Rand McNally announced former Lytx executive Rush Akin has joined the company as senior vice president of sales.

Akin, who has spent most of his career within the commercial telematics and fleet management space, will head up the company’s fleet transportation, mileage and logistics sales groups.

“As we enhance and expand our customer-driven offerings, his experience in building out a sales organization to better serve customers will be invaluable,” said Joseph Roark, chairman of Rand McNally and an operating partner at Teleo Capital, in a press release.

Teleo Capital acquired Rand McNally last year, formally announcing its commitment to invest in and grow Rand McNally’s position in the commercial and industrial transportation technology markets. Since that time, the company has added key positions and invested in product research and development, Rand McNally officials said.

Akin spent nearly 10 years at Lytx, serving in several key sales director positions. He also served as the Enterprise Account Executive at FourKites, selling software as a service logistics and supply chain solutions.

Most recently Akin was VP and head of revenue at Agentis, responsible for the sales organization that sold a data-driven SaaS technology platform for utilities and energy providers. Earlier in his career Akin worked at Syntech Systems, a fleet management and engineering design company based in Florida.

“Rush’s experience not only with telematics but with selling subscription-based software as a service (SaaS), dovetails nicely with Rand McNally’s offerings and product roadmap. His understanding of customer needs and requirements will be very helpful to us,” Roark said.