Hino Trucks Marks 30 Years in U.S.
Hino Trucks is celebrating its 30-year milestone of doing business in the United States. Founded in 1984, the Toyota Group company assembles, sells, and services Class 5-7 commercial trucks in the United States.

Hino Trucks has reached its 30-year milestone of doing in business in the United States. Founded in 1984 as a limited distributorship with responsibility for importing Class 4 through 7 cabover trucks, Hino has evolved into a U.S. company with a dealer network of more than 200 points, with assembly and manufacturing facilities in Williamstown, W.V., and Marion, Ark., with eight locations throughout the country.
Hino Trucks, a Toyota Group Company, assembles, sells, and services Class 5-7 commercial trucks in the United States.
"While we are proud of our many accomplishments, the legacy of Hino Trucks over its first 30 years is not defined by the numbers it has accumulated, but by the lives it has touched in its journey.” said Glenn Ellis, vice president marketing, product planning and dealer operations. "As we reflect on and celebrate 30 years of Hino Trucks in the U.S., we also celebrate the people that have woven our brand into the American fabric.”
The company has garnered more than a dozen industry awards for customer satisfaction and “Truck of the Year” three times in the past six years alone.
In 2012, Hino introduced its Class 5 cabover diesel-electric trucks, and in 2013, the 195h hybrid won the medium-duty (Class 3-7) category of American Truck Dealers' Commercial Truck of the Year.
“It is a great honor for me to celebrate this anniversary as the president of Hino Motors Sales U.S.A. While many things have changed since 1984, our goals have always remained the same – to create the most innovative, high quality products in our industry,” said Yoshinori Noguchi, president & CEO of Hino Trucks.
“In looking back at 30 years in the U.S. market, we have learned how to deal with success and challenges. We have adapted and will continue to do so to meet the needs of this demanding market.”
More Equipment

Atlas Expands Kodiak Driverless Truck Fleet in Permian Basin
Atlas Energy Solutions is expanding autonomous frac sand hauling in the Permian Basin with a second load-out location and plans for 100 driverless trucks by mid-2027.
Read More →
Putting Mack’s Command Steer to the Test
A test drive of Mack’s Command Steer active steering system evaluates how it can make truck driving easier and less tiring.
Read More →
Mack, Volvo Expand DEF Derate Software Updates
The updated software gives Mack and Volvo truck owners more time to address DEF-related issues before the engine derates or the vehicle goes into reduced-speed inducement, following new EPA guidance.
Read More →
Rush, MCT Team Up to Grow Refrigeration Service Network
The joint venture will operate MCT's network of Carrier Transicold dealerships and mobile service locations, with the companies promising greater service capacity and uptime for refrigerated fleets.
Read More →
Cummins Adjusts 2027 Engine Rollout After EPA Proposal
The engine maker will gradually introduce its new Model Year 2027 diesel engines while continuing to offer current models during the transition, citing the EPA's proposed emissions rule changes.
Read More →
Aurora Rolls Out Next Generation of Driverless Trucks for Commercial Freight
Aurora's latest autonomous trucks it's rolling out with International feature lower-cost hardware designed for a million miles as the company expands commercial driverless freight operations across the U.S. Sun Belt.
Read More →
Peterbilt 589 Spotlight: A Close Look at a Custom Working Truck [Video]
There's more to this customized Peterbilt Model 589 and Great Dane refrigerated trailer than chrome and stainless (although there's plenty of that too!) A veteran driver explains the design choices and practical features behind this working truck.
Read More →
Continental Expands Retread Lineup With New ContiTread HDL 5 EP
New long-haul drive retread is designed to improve fuel efficiency, extend tread life, and lower fleets' cost per mile.
Read More →
EPA Proposal Could Ease 2027 Truck Costs and Buying Uncertainty
The proposal doesn't change the tougher NOx standard, but it would revise key implementation requirements that manufacturers say have driven up costs and complicated fleet purchasing decisions.
Read More →
Cummins, Paccar Ease DEF Derates After EPA Guidance
Updated diesel engine software gives truck operators more time to address emissions-system issues while staying compliant with EPA emissions standards.
Read More →
